According to a post by Threads developer Mosseri, Meta is currently adding a hashtag feature to its Threads app. This feature allows the use of the “#” symbol to create hot topics, similar to social platforms such as Weibo and X. At the moment, users of the Threads app can create up to one hashtag in their posts. Meta said that the reason for this is to avoid spam. The company believes that several hashtags can lead to people creating content with hashtags that do not relate to the content in any way. However, the Threads app currently lacks chronological search and “trending” functions. Meta also plans to launch the Threads app in the EU this month. The app is said to have “nearly” 100 million monthly active users.
The Threads app, a text-first platform developed by Instagram, has recently introduced an innovative feature that allows users to tag topics using hashtags, without showing the “#” symbol. Unlike other platforms where the “#” symbol is displayed next to the words, on threads, just the clickable words are displayed. This new functionality, similar to Twitter’s hashtags, enables users to categorize their posts by interest or theme. This fosters a more organized and engaging user experience. The introduction of this feature reflects Threads’ ongoing efforts to enhance user experience and engagement.
With regards to this feature, Threads developer Mosseri said
“…The ability to tag a topic on your post is now rolling out globally so you can categorize your posts and make it easier for others to find and join in on the conversation. Try it out and let us know your feedback”
Mosseri’s comments reveal that though Threads has previously tested the feature, the company still wants to hear from the public.
The Evolution of Threads: A Brief Overview
Threads, the text-first app built by the Instagram team, was launched on July 6, 2023, and quickly gained popularity, amassing over 100 million users within days. The app, currently available in several countries, is designed to facilitate text-based conversations, allowing users to share ideas, opinions, and creativity. As part of its continuous development, Threads has recently unveiled a new feature that promises to redefine user interaction and content discovery.
Testing and Global Rollout
The new hashtag feature was initially tested in Australia and has now been rolled out globally. Australian users were the first to experience the “limited test” of this feature, which allows them to add a single topic to a post at a time. The feature presents a clean and visually appealing way for users to tag topics and categorize their posts, as the “#” symbol is replaced by a blue-text hyperlink. This approach not only enhances the overall look of the app but also makes it easier for users to discover and engage with related content.
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The latest update to Threads introduces a nuanced hashtag feature. This feature allow users to tag topics using clickable blue links, without the traditional “#” symbol. This new functionality enables users to categorize their posts and discover related content more seamlessly. Unlike Twitter, Threads only allows one tag per post. This decision is likely made to prevent spam and encourage more meaningful use of tags. The introduction of this feature reflects Threads’ commitment to providing a more streamlined and efficient browsing experience for its users.
Impact on User Experience and Engagement
The introduction of the new hashtag feature in Threads is a significant development. It will likely transform the way users engage with the app. Threads is enhancing the overall user experience and fostering a sense of community within the app. It is doing this by enabling users to categorize their posts and discover related content more easily. This feature is part of Threads’ broader strategy to differentiate itself in the competitive social media landscape. It also aims to provide users with unique and innovative tools for communication and self-expression.
As the company continues to iterate on this feature based on user feedback, topic tags will likely become an integral part of the Threads experience. This will enable users to discover, engage with, and contribute to a wide range of conversations and communities within the app. The rollout of this feature reflects Threads’ commitment to innovation and user engagement. It sets the stage for a more dynamic and interactive user experience.
The introduction of the new hashtag feature in Threads represents a significant step forward for the app and its users. By enabling users to tag topics using clickable blue links, Threads is providing a more elegant and streamlined way to categorize posts and discover related content. This feature, along with the introduction of keyword search, reflects Threads’ ongoing efforts to enhance user experience and engagement. The company continues to iterate on this feature based on user feedback. Therefore, topic tags will likely become an integral part of the Threads experience. This will enable users to discover, engage with, and contribute to a wide range of conversations within the app. What do you think about the new feature from Threads? Let us know your thoughts in the comment section below
Efe Udin is a seasoned tech writer with over seven years of experience. He covers a wide range of topics in the tech industry from industry politics to mobile phone performance. From mobile phones to tablets, Efe has also kept a keen eye on the latest advancements and trends. He provides insightful analysis and reviews to inform and educate readers. Efe is very passionate about tech and covers interesting stories as well as offers solutions where possible.