A new report from Canalys highlights a change in how Chinese consumers are buying smartphones. Instead of sticking to one favorite brand, many are now spreading their purchases across several brands, with no single company standing out as the top choice.
For the third quarter of this year, Vivo took the lead in China’s smartphone market, securing a 19% market share. This represents a jump from 16% in the same period last year, with Vivo’s sales growing by 25%. Right behind Vivo is a tight cluster of brands, including Huawei, Honor, Xiaomi, and Apple. Each of these companies holds similar shares, with Huawei at 16%, Honor and Xiaomi each at 15%, and Apple at 14%. The sales gap between these brands is minimal, differing by only 0.8 million units.