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Telkom SA SOC Limited is a South African wireline and wireless telecommunications provider, operating in more than 38 countries across the African continent. Telkom is a semi-privatised, 39% state-owned enterprise.
Core Description
Responsible for supporting CPM in the planning and execution of targeted campaigns/ programs/ processes in support of defined segment strategies. The focus will be on the customer lifecycle, and may include acquisition, on-boarding, up-sell/ cross sell, usage stimulation, recharge contextual offers and churn prevention.
Job Responsibilities
Transform high level strategies into actionable campaign ideas (20-30%)
- Review market research documents, benchmark programs and offers global players and competitors.
- Utilize customer insight to better understand 8ta customer base.
Use insights to design targeted acquisition campaigns, on-boarding program and growth and retention campaigns in accordance with pre-defined strategy and business KPI’s (20-30%)
- Operationally develop acquisition, on-boarding, growth stimulation and retention campaigns.
- Initiate/ support generation of ideas to develop propositions.
Collaborate with CPM Segment management, Product management, and Go-to-market stakeholders on proposition design, unique selling point (USP), call-to-action, and fulfilment channels (20-30%)
- Develop conceptual and detailed specifications for the identified propositions.
- Manage Implementation of campaigns.
- Identify and liaise with stakeholders in order to implement campaigns by designing, configuring and testing the campaigns.
- Responsible for briefing creative elements into marketing agencies where applicable.
Monitor and report on performance (20-30%)
- Monitor execution of campaigns and report on results.
- Track KPI’s and ensure feedback loop to all relevant stakeholders.
- Enhance program after analysis of data.
Core Competencies
FUNCTIONAL KNOWLEDGE
- Marketing; Negotiation; Business Acumen; Corporate Communication; Stakeholder Management; ICT Industry Drivers & Trends; Customer Portfolio Management; Campaign Management; Campaign Management Tool
FUNCTIONAL SKILLS
- Analytical Thinking; Marketing Techniques; Decision Making; Problem Solving; Negotiation Techniques; Writing; Conceptual Ability; Creative; Planning; Cross Functional Teamwork
ATTITUDES/ LEADERSHIP COMPETENCIES
- Practical; Proactive; Customer Focus; Assertive; Integrity; Self Responsibility; Independent; Ethical; Stress Tolerant; Innovative
Education
Experience
- 5 Years relevant experience