Sony PS VR2 Dream Dashed: Could Price Cuts Save the Day?
Sony’s next-generation virtual reality headset, the PlayStation VR2, has not sold well since its launch. Not long ago, market research firm IDC released a report on the sales performance of Sony’s VR headset. The sales volume from February 22 to the end of March was only 270,000 units, far from Sony’s original expectation of 2 million units. At the same time, we should also point out that Meta has announced a price reduction for the Quest2. So we agree with IDC’s suggestion that Sony should also lower the price of the headset to avoid a big failure.
What Went Wrong With PlayStation VR2?
The price of the PlayStation VR2 is 549.99 dollars. Although the hardware performance is good, it seems that there are not many users who want to spend more money on such a product. We guess that instead of it, they prefer the game consoles that now have a richer ecology. In fact, the headset’s lineup of published games isn’t particularly impressive, despite some standout titles like Horizon: Call of the Mountain.
Also read: Do Not Buy PlayStation VR2: We Have At Least Three Reasons For That
The Sony PlayStation VR2 headset is only compatible with the PS5 and cannot connect to other devices or systems or play PSVR1 games, which limits its appeal.
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Francisco Geronimo, vice president of data and analysis at IDC, said: “Consumers around the world are facing rising costs of living, rising interest rates, and increasing layoffs. VR headsets are not top of mind for most consumers in the current economic climate.”
Earlier, we heard that Sony lowered its shipment forecast for the PlayStation VR2 after pre-orders fell short of expectations. Currently, the overall demand in the virtual reality industry is declining. As a result, Sony’s competitors, such as Meta, are also facing problems. As a result, there are mass layoffs in the relevant departments. But in the future, AR/VR display revenue is expected to reach $7.3 billion in 2027, a growth of more than 50%.