Social Specialist at Publicis Groupe October, 2024

Job Description

RESPONSIBILITIES

• Responsible for the implementation, tracking and measurement of integrated marketing campaigns, on time and within budget – based on campaign strategy and KPI’s.

JOB FUNCTIONS

• Achieve the minimum required turn-around time for campaign implementation
• Implement the campaigns within 24 hours of receiving material from client/creative agency, after the campaign schedule is approved by client
• Send updated and accurate creative matrix to the creative agency within 24 hours after being briefed into campaign management
• Inform the digital agency of any requirements (website creation/updates, tracking codes/pixels, social media channels and access, social media posts, etc) for effective implementation of the campaign before campaign start date
• Pre-check all the received assets from the client/creative agency/digital agency, and communicate any irregularities or errors to the planner and strategist within 4 hours of receiving the assets
• Send screenshots (proof of fighting) to client, copying all relevant parties within 24 hours of going live
• Monitor and manage the budgets on all self-managed platforms (e.g. Facebook, Instagram, Twitter, Google, Youtube, etc) to ensure that campaigns do not over-spend
• Continuously keep up to date with changes made within all digital buying platforms and ensure all team members are fully aware of platform changes
• Complete all relevant digital platform (Adwords, Facebook, DoubleClick)
• Monitor the campaign results on a regular basis to ensure accurate and effective management and reporting of campaigns
• Meet all campaign KPI’s or flag potential campaign underperformance to Digital team before campaign end date
• Suggest optimisation for better campaign performance to the team to ensure campaigns performs against agreed objectives
• Continuously strive to increase ROI on a campaign by campaign basis and maximise campaign performance

Compile and send reports to client weekly unless otherwise stipulated by client.  All reporting needs to include the following:

• Recommendations for improvement
• Key insights into the campaigns performance
• Optimisation recommendations
• Oversee intern in terms of accurate loading and training
• Integrate and work closely with Head of Digital and Brand Teams (Digital and Offline).
•  Report to and take direction from Head of TAAG.

Qualifications

 SKILLS AND EXPERIENCE

• Experienced cross-platform campaign manager with ability to work accurately and fast.
• 5-8 year experience as a Social Specialist / Campaign Manager

Additional Information

Hard Skills:

• Able to effectively project manage
• Comfortable Presenting
• Numerically strong and analytically able
• Strong communicator with effective interpersonal relationships across team and clients
• Advanced IT skills including Microsoft Word, best-in-class Power Point, Excel, Outlook and web-based applications.
• The ability to synthesize and reduce different inputs to create a well-considered and accurate representative view.
• English fluency and language skills for effective business writing
• Strong presentation skills
• Solid data interpretation and analytics skills
• Be able to exercise strategic principles and structured thinking to tackle business development projects assigned by client
• Be able to select appropriate frameworks, tools and approaches to use in solving client problems
• Develop strategies that interpret cultural and social trends as well as data relevant to client business.

Soft Skills

• Is open to constructive feedback and challenges accordingly.
• Is effective at building relationships and working as a team
• Shows leadership and decision-making ability
• Manages change well – adapts and remains flexible to business priorities
• Ability to collaborate without ego as well as work effectively independently
• Is willing to transfer skills and share knowledge openly
• Ability to self-start and self-manage