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Key responsibilities:
Content creation and curation:
- Develop, schedule, and publish compelling content across multiple social media platforms, including text, images, videos, and graphics, aligned with brand messaging.
Social media strategy development:
- Create and implement comprehensive social media strategies to achieve specific marketing objectives, including audience growth, lead generation, and brand awareness.
Community management:
- Engage with followers by responding to comments, messages, and queries promptly, fostering positive interactions and addressing customer concerns.
Data analysis and reporting:
- Monitor social media analytics to track campaign performance, identify trends, and make data-driven adjustments to improve engagement and reach.
Campaign management:
- Plan and execute social media campaigns, including paid advertising, influencer collaborations, and promotional initiatives.
Trend monitoring:
- Stay updated on emerging social media trends, platforms, and best practices to adapt strategies accordingly.
Brand consistency:
- Ensure all social media content aligns with the company’s brand identity and voice across platforms.
Copy Writing:
- Compelling copy for every product we make.
Marketing calendar:
- Creation and implementation
Online store materials:
- Video, animation, reels etc
Photo Shoots:
- For online content and online store.
Retail Window:
- Instore integrated campaigns
Retail sales incentives and sales training materials:
Music for Store:
- Updating music that fits the brand.
eCommerce channels:
- Updating look feel of online store – web banners etc.
Collaboration:
- Work with other marketing teams, designers, and stakeholders to coordinate social media activities and align with overall marketing goals.
Required skills
Excellent writing and communication skills:
- Ability to craft engaging copy and effectively communicate with diverse audiences across social media platforms.
Visual design understanding:
- Basic graphic design skills to create visually appealing content.
Analytical skills:
- Proficiency in using social media analytics tools to interpret data and make informed decisions.
Time management and organization:
- Ability to prioritize tasks and manage multiple social media accounts efficiently.
Digital marketing knowledge:
- Understanding of digital marketing concepts, including SEO, paid advertising, and social media marketing best practices. Working experience with Shopify.
Adaptability:
- Ability to quickly adjust to changing social media landscapes and algorithms
- This is where the magic happens. Our Support Office teams work behind the scenes to support all functions of our business and bring African Luxury to life across all touchpoints.
- From concept to creation, evaluation to activation, plan to finished product — it all begins right here.
