Social Media Manager at iKhokha February, 2025

So, what will you do?  

• The Social Media Manager will be responsible for contributing and executing the social media and community engagement strategies to enhance brand awareness, customer engagement, and online brand presence – you’ll own it all! 

Your role will include: 

• Analysing engagement data 
• Identifying trends in customer interactions and planning digital campaigns to build iKhokha communities online.  
• Managing social media channels and executing paid campaigns. 

In addition to the above, you will: 

• Develop, implement, and monitor social media strategies to drive brand awareness, engagement, and audience growth. 
• Lead and mentor the social media team, including performance tracking, goal setting, and upskilling. 
• Oversee social media content planning, trend monitoring, and daily social listening to engage with the community effectively. 
• Set up, manage, and optimize paid social campaigns across Meta, Google, TikTok, and LinkedIn for both brand and employer branding initiatives. 
• Manage and track the monthly Brand and Employer Brand Digital budgets. Loading PQ’s across digital spend. 
• Analysing the company’s digital marketing channels and social media strategy and identifying strategic weaknesses and making recommendations for improvements. 
• Researching social media trends and informing management of changes that are relevant to the company’s marketing activities. 
• Provide weekly and monthly reports on brand performance, growth, user-generated content (UGC) metrics, and digital media effectiveness. 
• Set key performance indicators (KPIs) for social media campaigns, such as targets for a certain number of shares or likes and measuring a campaign’s performance against the KPIs. 
• Liaise with internal business stakeholders to develop social media marketing campaigns and on-page product posting strategies. 
• Support Talents Employer brand strategy by completing quarterly content planning for sign off and creative execution.  
• Conduct social media training sessions for internal teams, including studio, Sales teams, and digital support. 
• Manage the Meltwater tool for social listening, oversee contract renewals, and maintain strong relationships with service providers. 

Qualifications

• Degree or diploma in Social Media Marketing or similar. 

Deal breakers: 

• 3-5 years of experience in social media management, community engagement, or digital marketing. 
• 1-2 years’ experience in a leadership role. Demonstrated experience in setting goals and previous people management.  
• Demonstrated experience in managing paid campaigns on platforms such as Meta, Google, TikTok, and LinkedIn. 
• Hands-on experience with the following tools to support project management, analytics, and reporting (e.g. Meltwater, Height, MixPanel).