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The iKhokha brand is by essence brave, honest, cheeky, innovative and customer-centric. We believe every entrepreneur should be included and able to thrive in the South African economy. Our mission is to continue to build mobile centric tools that make commerce easier, cheaper and more accessible.

SEO Manager

So, what will you do?

You will play a critical role in driving organic search engine traffic and improving the overall visibility and performance of our digital products.
You will be responsible for developing and executing effective search engine optimization strategies to maximize our website’s ranking on major search engines and increase organic traffic.

In addition to the above, you will:

Develop and implement comprehensive SEO strategies to increase organic search visibility and drive high-quality traffic to our website.
Optimize website content, including landing pages, blog posts, product descriptions, and other digital assets, to improve search engine rankings and user engagement.
Define and develop high quality backlinks, as well as continual monitoring and adjusting.
Monitor and analyze website performance using SEO tools and analytics platforms to identify areas for improvement and recommend actionable solutions.
Perform regular website audits to identify technical SEO issues and work closely with the development team to implement necessary fixes.
Conduct thorough keyword research and analysis to identify opportunities for content optimization and expansion.
Monitor and report on key SEO performance metrics, such as organic traffic, rankings, conversions, and backlinks, providing insights and recommendations for improvement.
Conduct competitive analysis to identify gaps and opportunities, and develop strategies to outperform competitors in search engine rankings.
Collaborate with cross-functional teams, including marketing, social media, and web development, to align SEO initiatives with broader marketing and business objectives.
Collaborate with content creators, designers, and developers to ensure SEO best practices are incorporated into website development and content creation processes.
Stay informed about the latest digital marketing trends and technologies, and proactively identify new opportunities to enhance our SEO efforts.
Stay up to date with the latest SEO trends, algorithm updates, and industry best practices to ensure our SEO strategies are effective and aligned with search engine guidelines.

Qualifications

Bachelor’s degree in marketing, communications, or a related field.
Relevant certifications in SEO or digital marketing are advantageous.

Deal Breakers:

Proven experience, 5+ years, as an SEO Manager or similar role, with a successful track record of improving organic search performance and driving tangible results with the following:
Strong understanding of search engine algorithms, ranking factors, and SEO best practices.
Proficiency in using SEO tools, such as Google Analytics (certified), Google Search Console, SEMrush, or similar platforms.
Solid knowledge of CMS, HTML, CSS, and website development principles, with the ability to identify and resolve technical SEO issues. HubSpot knowledge would be advantageous
Ability to develop and build out high quality backlinks, measuring and monitoring these.
Excellent analytical skills, with the ability to interpret data, draw insights, and make data-driven recommendations.
Strong communication and collaboration skills, with the ability to effectively work with cross-functional teams and stakeholders.