Key responsibilities:
Works and implements on multiple, large or complex clients and develops overall programmatic strategy recommendations
Creates Programmatic strategic and tactical plans with a focus on driving brand awareness through to conversion based objectives
Troubleshoots campaigns set up, tag management, brand safety set up, performance and pace fluctuations
Applies daily campaign pacing adjustments to deliver campaign budgets and performance
Builds/Delivers end of campaign evaluations in which campaign performance data is translated into key learnings for the agency and/or the client.
The trader can select the right KPI's and trends / insights for this campaign-end evaluation and can distil next steps for future campaigns
Maintains an in-depth knowledge of the Programmatic ecosystem, keeping up to date with new ad technology functionality and understanding the potential opportunities presented by specific technology
Works directly with the internal digital team to ensure all tracking is in place and mapping correctly and continuously monitor campaigns to ensure everything is serving correctly
Provides the 'technical expertise' needed to communicate with the client and explain campaign progress / address any blocking issues
Responsible for the operational success of accounts, ensuring deliverables are met on time and on budget
Plans account and growth opportunities, working closely with the team and media brands
Builds campaign proposals including a set of tactics matching with the overall goal of the advertiser
Exports data from the ad server interface and combines it in a correct way with DSP data points if needed
Maintains an in-depth knowledge of the Programmatic ecosystem, keeping up to date with new ad technology functionality and understanding the potential opportunities presented by specific technology
Ensures both yourself and the team are skilled up across programmatic platforms
Working closely with the Senior Management Team to share improvement ideas, feedback on team & present results.
Troubleshoots campaigns set up, tag management, brand safety set up, performance and pace fluctuations
Manages budget pacing
Client Service
Managing media brand expectations
Deadline and Project management
Strategy guidance and input in order to drive the business objectives.
Responsible for the quality of work.
Attend key client and media brand meetings
Support and drive the teams in the development of key client growth strategies in line with broader business objectives, driving output and agency collaboration
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