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Imagine a world where people live healthier, more enhanced and protected lives… A world in which each organisation is a powerful influencer and responsible corporate citizen, committed to being a force for social good. As a leading innovator in healthcare, wellness, insurance, investments, financial and life planning, Discovery works ceaselessly to…
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Senior Bank Marketing Manager: Strategic Client Engagement
Areas of responsibility may include but are not limited to:
Campaign delivery and management
- Unpacking complex business needs and provide creative solutions considering all stakeholders and best practice principles for communication journeys and campaigns.
- Directly managing and contributing to the creation and delivery of high-quality communication campaigns and journeys.
- Collaborating closely with key stakeholders, including product owners within the Discovery Bank marketing team, senior business people and cross-departmental teams to develop full lifecycle journeys that are relevant and appealing to target audiences, to help achieve company and business unit objectives, including driving profitability.
- Ensuring each campaign or journey has clear metrics that are aligned to business objectives.
- Defining, implementing and changing processes as needed.
- Ensuring that creative solutions are in line with the Discovery marketing model – and consistent across all brands, businesses and communities.
- Building and maintaining relationships with key business stakeholders, both at a strategic and operational level.
- Managing a budget.
- Coaching people when needed.
Campaign analytics
- Carry out post-campaign analysis to report KPIs and distribute learnings, in collaboration with business stakeholders.
- Routinely analyse data and troubleshoot to understand issues and identify solutions.
- Develop and analyse key marketing metrics to ensure campaigns are meeting goals.
- Analyse email campaigns to make recommendations for enhancing their effectiveness.
- Continuously optimize strategies to drive higher returns including A/B and multivariate testing of, for example, subject lines, messages, layout, images, offers, frequency, segments.
- Prepare and disseminate regular reporting.
- Stay on top of industry and international best practice and apply learnings internally.
Education and experience
Qualifications
- Minimum 3-year undergraduate degree or diploma (BA or B.Com in Marketing, Advertising or Communication)
- Postgraduate qualification in marketing is preferable
- Relevant industry qualification(s).
Experience
- Minimum of eight to 10 years’ experience in advertising, marketing or communication (content marketing, product sales, advertising, rewards programmes, and client engagement would be advantageous).
- Minimum of five years in a management position.
- At least five years’ experience in a campaign management role encompassing marketing automation tools, email campaign building, and list selection (marketing, campaign management, communications)
- Experience in the financial services industry is preferred
Method of Application
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