By Kendall Black, The Seattle Medium
HEIR Sports Academy has established itself as a formidable presence in Seattle’s youth football scene, advancing four teams to the Northwest Premier Junior Football League championship games. This season marks another milestone for the young program, which is built on a foundation of discipline, academic accountability, and community support. Set to compete in the 6U, 8U, 10U, and 14U divisions, HEIR will face some of the league’s toughest teams, including those from Benson Bruins, Renton Rangers, Tac City Bolts, B12 Bearcats, and Parkland, all set for an exciting championship day at Renton Stadium.
HEIR’s journey to the championships has demonstrated the depth of talent and commitment within its program. Founded in 2017 by former NFL player Reggie Jones, HEIR’s mission goes beyond winning games—it is about fostering resilience, character, and teamwork. Jones, who brings his professional experience and high standards to the program, has built HEIR on values he believes will serve these young athletes throughout their lives.
A Philosophy of Accountability and Discipline
Jones founded HEIR with the vision of creating a youth sports program focused on more than athletic performance alone. Each athlete is encouraged to approach both life and the game with discipline and integrity, learning that success requires hard work and respect for teammates, coaches, and opponents. Jones emphasizes that the principles underlying HEIR’s approach are foundational to long-term growth.
“Football is the platform, but we’re developing character and discipline that these kids will carry with them forever,” said Jones. “We want them to understand that hard work, integrity, and teamwork are valuable both on the field and in life. It’s about building a winning mindset, regardless of what they’re up against.”
HEIR’s Commitment to Academics
A core component of HEIR’s program is its strong emphasis on academic performance. Unlike many other youth sports organizations, HEIR requires all players to maintain a minimum GPA of 3.0 to be eligible to play. This expectation underscores the academy’s belief in developing well-rounded student-athletes who understand the importance of balancing academics with athletics.
“We set high academic standards because we believe it’s our responsibility to support the whole student-athlete,” Jones explained. “If they aren’t meeting those standards, we work with them, but they know they won’t be allowed to play until they meet that 3.0 GPA. We’re here to teach them to prioritize their education.”
HEIR staff regularly review players’ academic progress, stepping in to offer study support as needed. This structure not only helps players stay on track academically but also reinforces HEIR’s values of accountability and personal responsibility. For Jones, these standards prepare the athletes for future academic and athletic pursuits, equipping them with the tools for success beyond youth sports.
According to Jones, the HEIR program is more than a sports academy—it’s a community built on mutual support and shared goals. With active involvement from parents and volunteers, HEIR fosters an environment where every player has the support they need to succeed. Families play an essential role in HEIR’s operations, from organizing events to offering spirited encouragement on game days.
“The parent group is the backbone of what we do here,” Jones said. “They’re out there supporting not just their kids but all the kids on the field. Their energy and involvement make a difference, and it brings everyone closer together. The stronger the family support, the better the experience for the players.”
This culture of support and camaraderie has been a defining factor in HEIR’s success, bringing families together and creating a lasting sense of belonging. Many players and their families continue their involvement even after their playing years, showing the lasting bonds HEIR helps foster.
A Season of Triumph: Four Teams in Championship Games
This season, HEIR’s dedication to excellence has translated into on-field success, with four of its teams reaching the championship round in their respective divisions. Each team faced tough competition in the playoff brackets, showcasing HEIR’s consistent strength across age groups. The 2023 season saw HEIR’s teams competing at the highest levels in the league, with standout performances in the 6U, 8U, 10U, and 14U divisions.
The journey to the championships underscores HEIR’s role in Seattle’s youth football landscape. Other strong contenders this season include the Benson Bruins, who are sending two teams to the final games, and the Renton Rangers, Tac City Bolts, B12 Bearcats, and Parkland, each with a team in the championship. The league’s championship day promises to be an exciting conclusion to a competitive season, with HEIR setting the bar for the year’s most impressive achievements.
HEIR’s success this season serves as a testament to Jones’s vision and the academy’s commitment to fostering character, athletic skill, and academic integrity. With a team of dedicated coaches, supportive parents, and talented young athletes, HEIR is setting a new blueprint for local youth sports programs. The academy’s focus on education, teamwork, and resilience offers a model for other organizations looking to create lasting positive impacts in their communities.
“Youth sports is about more than just winning games—it’s about preparing these young people for life. That’s why we focus on education, character, and the connections we build as a team,” said Jones.
As HEIR heads into championship weekend, their achievements this season stand as proof of the effectiveness of their approach. With high standards and a commitment to excellence, HEIR looks forward to continued growth and success, inspiring the next generation of student-athletes to pursue their full potential both on and off the field.
Regardless of the outcomes of the championship games, HEIR has certainly established itself as one of the premier youth sports program in the area.
“We’re building something lasting here,” Jones said. “Each season, these kids are growing stronger as athletes and as individuals, and that’s what matters most. This championship run is a testament to their hard work, but what we’re really proud of is the foundation we’re building together.”