By Argam Artashyan
Yesterday, Samsung was mocking Apple for not offering folding screen smartphones. This is a common thing when Apple rivals mock it for various reasons. Today, The Elec reported that Samsung had held a meeting with suppliers. At the meeting, the South Korean company said that “folding screens will grow at an annual rate of 80%.” Moreover, Samsung executives said Apple should enter the foldable handsets field in 2024. The Cupertino-based company will be the first to test the folding screen on the iPad.
Folding Screen iPhone or Folding Screen iPad?
Earlier, analyst Ming-Chi Kuo revealed that Apple’s folding screen phone development was initially focused on medium-sized and larger-screen devices. Later, it expanded to small-screen devices such as the iPhone.
However, analyst is sure that Apple will not launch a folding screen iPhone at this stage. The reason is obvious – the folding screen iPhone is extremely risky.
In August this year, Reuters reported that Samsung held a 62% market share in foldable smartphones in the first half of 2022. Huawei ranked second with a 16% market share, while Oppo was third with a 3% market share. According to Counterpoint forecast, Samsung’s share in the second half will reach 80%.
“Foldables have helped Samsung differentiate itself… Apple will be Samsung’s key competitor in the future, and we expect a foldable to be released from Apple in either 2024 or 2025,” said Counterpoint senior analyst Jene Park.
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If IDC’s forecast is accurate, in 2022, over 13.5 million folding screen smartphones will be sold. This accounts for 1.1% of global smartphone sales. While the numbers are not impressive, the same market research company predicts that the market share of the foldable handset will reach 2.8% by 2026. At the same time, the growth rate will be equal to 38.7%. If so, Apple shouldn’t miss its chance, and it has to bring the much-talked folding screen iPhone as soon as possible.
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