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In Africa our strategy is to grow Diageo’s leadership across beer and spirits by providing brand choice across a broad range of consumer motivations, profiles, and occasions. We are focused on growing beer faster than the market and accelerating the growth of spirits through continued investment in infrastructure and brands with mainstream spirits b…
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Sales Executive (Reserve)
KEY DELIVERABLES
Understand the commercial opportunity
- Highly connected with the Reserve environment, translating this understanding to shape customer, consumer and category plans.
- Deep understanding of what is important to a customer’s business, including mission, vision and objectives (both short- and long-term), and use this to develop clear joint customer plans.
- Brand and category knowledge across spirits and TBA with particular experience in process, ingredients, provenance and trends.
Develop strategy and plan execution
- Follow a simple, tailored, defensible and conditional trade investment framework to be implemented with customers.
- Understanding of where and how to target trade investment to maximise ROI whilst delivering for our customers.
- Effectively balance short- and long-term performance goals in planning, execution and evaluation of activity. Relationship management with external and internal stakeholders.
- Skilled in developing customer and stakeholder commitment, negotiating for win-win outcomes with a diverse range of variables.
- Operates proactively – and where necessary, reactively – in order to beat the competition.
Brilliant execution
- Turning strategy into action through leadership, planning and disciplined activation.
- Able to build plans to customise activity to deliver against the nominated growth drivers for priority customers.
- Demonstrates consistently high standards of execution.
- Always operates the DWS 8 Steps of the structured call/appointment.
- Can articulate key features and benefits of brands and their role in the category in a relevant way to customers.
- Skilled negotiator.
EXPERIENCE REQUIRED
- A background in any area of sales, particularly within the luxury goods sector, is valuable but not mandatory.
- Previous exposure to Diageo Way of Selling capabilities or experience of using a similar structured sales approach is particularly valuable.
- Experience with other luxury selling models useful but not mandatory.
- Good understanding of Reserve category.
- Passion for high-end spirits and solid knowledge of spirit category at customer and consumer level.
Method of Application
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