iRecruiters Africa is a fast-growing recruitment firm, offering world-class virtual recruitment & job posting services.
Mission
To be Africa’s trusted high quality talent providers, creating value-added partnership
The ideal candidate must be a strategic thinker with a strong understanding of brand development, media relations, and effective communication strategies to build and maintain a strong brand presence, enhance customer relationships, and drive business growth.
Key Responsibilities:
Public Relations
Develop and execute comprehensive PR strategies that positions the organization as a leader in the fintech and payments industry.
Plan and execute PR campaigns to increase the organization's visibility and positive image.
Cultivate and maintain relationships with media outlets, journalists, and key industry influencers.
Write and edit press releases, speeches, and other communication materials.
Media Management
Act as the primary spokesperson for the organization, managing media inquiries and interviews.
Monitor media coverage and industry trends, providing insights and recommendations to leadership.
Prepare executives for media interactions, including message development and media training.
Content Creation
Oversee the creation of engaging content for various channels, including websites, social media, and marketing collateral.
Develop thought leadership pieces and op-eds to position the organization as an industry authority.
Ensure brand consistency in all written and visual communication materials.
Internal Communications
Develop and execute internal communication strategies to keep employees informed and engaged.
Create and manage internal communication channels, such as newsletters, intranet, and town hall meetings.
Crisis Communication
Develop and maintain crisis communication plans to address potential reputational risks.
Act as a point of contact during crisis situations, providing timely and transparent communication.
Event Management
Plan and execute events, webinars, and conferences to enhance brand visibility and engage stakeholders.
Coordinate with cross-functional teams to ensure seamless event execution.
Collaboration and Stakeholder Management
Collaborate with marketing, sales, and other departments to ensure brand alignment across all customer touchpoints.
Manage relationships with external partners, agencies, and vendors.
Analytics and Reporting
Monitor and analyze key performance metrics to measure the success of branding and communications efforts.
Prepare regular reports and presentations for senior management, outlining the impact and ROI of marketing and communication initiatives.
Requirements
Key Requirements:
Bachelor's degree in Marketing, Communications, Public Relations or any related field.
7+ years of experience in brand management, public relations, and communications, preferably in the payments or Fintech industry.
MBA/Masters degree is highly desirable.
Strong strategic thinking, creativity, and problem-solving skills.
Excellent written and verbal communication skills.
Experience in media relations, crisis communication, and event management.
Familiarity with digital marketing and social media strategies.
Ability to work collaboratively in a fast-paced and dynamic environment.
Excellent project management and organizational skills.
Familiarity with payment industry trends and regulations is a plus.
Strong interpersonal skills.
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