These expectations drive my success:
I implement social strategies in line with the marketing plan, to drive sales and elevate the Brand across all markets.
I plan, schedule and create on-Brand, trend-relevant integrated content that engages our customer and influences purchasing behaviours.
I adapt social media activities in response to customer behaviours, trends and campaign engagement.
I partner with stakeholders to take briefs and develop innovative, creative content that aligns to Brand DNA and Global or local strategy.
I manage asset and content production for social media activations, delivering excellence in quality standards.
I prepare and present analytical audience reports and insights, making recommendations to inform strategic decision making.
I meet expectations, review performance, seek feedback and follow up using the Group Performance Framework.
I follow the COG Way and am an ambassador for our Brand and products.
I look after myself and others, and work in alignment with our Safety Matters Framework.
My performance is measured on:
Campaign sales
Deliver social strategy
Brand identity/DNA protected
Increase customer reach, engagement and brand awareness
Social revenue
Values
Team engagement
Team retention
Team annual leave taken
Team succession
Skills I need to perform are:
Judgement
Relevant degree or equivalent years of experience
Omni-channel experience
Culture champion
Personal effectiveness
Initiative
Problem solving
Drive
Excellence in execution
COG Induction Creds
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