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Role and Responsibilities
Account Management:
- Serve as the primary point of contact for assigned partners, managing relationships to ensure satisfaction and mutual success.
- Develop and execute account plans to maximise the value of each partnership.
- Monitor partner performance metrics and implement strategies to optimise outcomes.
Partnership Development:
- Identify and onboard new strategic partners that align with the company’s objectives and values.
- Conduct market research and competitor analysis to identify partnership opportunities and industry trends.
- Collaborate with the Partnerships Marketing Manager to negotiate terms and support in the finalisation of commercial agreements.
Coordinate Co-Marketing:
- Plan and execute joint marketing activities, both digital and instore or outdoor activation where relevant to promote shared goals.
- Develop co-branded campaigns to enhance visibility and engagement.
Cross-Functional Collaboration:
- Work closely with marketing, operations, contact center and brand teams to align partnership initiatives and communications.
- Act as a liaison to ensure both partners and the operations/ stores have the resources and support needed to achieve KPIs.
- Collaborate internally to ensure on brand, relevant, flawless execution of partnership initiatives.
Strategy & Reporting:
- Contribute to the development of the overall Partnerships strategy.
- Provide regular reports on partnership performance, opportunities, and risks to the Partnerships Marketing Manager, brand teams and operations teams.
- Track and manage the partnership budget, ensuring cost-effectiveness and ROI.
Problem Solving & Escalation Management:
- Address partner queries and manage escalations effectively.
- Serve as the go-to expert for all partner-related matters and franchisee support, transforming challenges into opportunities for improvement.
Qualifications and Requirements
Essential:
- 3-year tertiary qualification (degree or diploma) in Marketing / Business studies.
- At least 4 years of work experience in account management, partnerships, marketing roles.
- Strong proven communication, negotiation, and relationship-building skills.
- Analytical mindset with the ability to interpret data and translate insights into actionable strategies.
- Excellent organisational and project management skills, with the ability to manage multiple priorities.
- Possess the agility and ability to meet numerous deadlines across brands simultaneously.
- Proficiency in Microsoft Office Suite (Word, PowerPoint, Outlook, Excel).
Preferred:
- Familiarity with Marketing tools (e.g. Magnetic).
- Understanding of the restaurant franchise business model beneficial.
- Understanding of loyalty rewards programmes, vouchering, couponing, and usage of wiCodes beneficial.
- Experience working on e-commerce products or platforms.
- Business relationship experience / comfortable presenting.
