Some do not mean to do it. They’re just neck-deep in the exercise and performance sciences. They’re bored with the basics, and now they’re swimming in the details. The others? Well, they’re just trying to get into your wallet. Both problems involve how they deliver their information. Here’s what you need to know:
1 Even experts can be biased.
If a training style excites them, they’ll find ways to justify doing it. The smarter they are and the more they know, the easier it is to find “proof” that they’re right.
For example, if someone loves doing more training volume (if it makes him feel good and satisfied), he’ll have a positive bias toward studies showing that volume is correlated with gains and a negative bias toward studies finding otherwise.
2 Some experts just want to appear smarter than they are.
By making things extra complex, these folks are subconsciously telling everyone how smart they are. This is the main objective of many “training theorists,” especially those who did not succeed in the trenches.
3 Some want to confuse you so you’ll buy something.
If you’re a training expert, selling people programs is your livelihood. (Heck, that’s my livelihood!) To pull in more clients and customers, some coaches make training a lot more complicated and confusing than it needs to be. They count on potential clients being overwhelmed and portray themselves as the only person who understands all the intricacies of training. For a price, they’ll relieve your confusion and do the thinking for you. This is a powerful sales strategy.
4 Experts love to argue.
Sadly, most experts who argue actually agree on most things but will fight over the smallest details. It’s a game. It’s a challenge, and it excites them. But it’s often confusing and overwhelming to regular people.
5 You have to consider their audience.
When writing an article, posting on Instagram, or making a YouTube video, you must consider the audience. Many experts only put out material aimed at advanced lifters who love to learn about every little detail that might give them a slight edge. But this is a disserve to people who just need a few simple guidelines that always work.
With that in mind, let’s look at some simple training guidelines that you can take to the bank.