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New KFC outlet proposed in former Sutton Coldfield bookmaker’s shop

New KFC outlet proposed in former Sutton Coldfield bookmaker’s shop

Fast-food giant KFC is set have a new outlet in a former Birmingham bookmaker’s shop if planning chiefs give the go-ahead to a serial franchisee. Tahir Group Ltd has submitted plans to Birmingham City Council to open a new ‘mixed use’ restaurant and takeaway in the former Coral’s building in Lower Parade, Sutton Coldfield.

The bookmaker’s shop closed during the coronavirus pandemic and the site has remained vacant for a year. It could be replaced by the popular American chain, which is 70-years-old this year.

The franchise group aims to revive the 166-square-metre site unit, which was once the town’s toilet block, with a restaurant, that will have seats for 47 people, as well as a take-out service. The proposed opening hours will be from 9am to 1am the following morning seven-days-a-week.

Read more : Multi-million-pound shops, restaurants and flats plan submitted

It is applying for a change of use of the building from a bookmaker’s to a restaurant and takeaway. The business would create 30 jobs, 20 full-time and 10 part-time.

The KFC would sit above two more takeaway shops Halloumi Express and the Tea San bubble tea bar and over the road from the town’s main McDonald’s. An extractor fan would sit above the restaurant ‘largely obscured from public view by way of the exiting ‘tent’ like structure’.

In a statement in support of the application from Beamish Planning Consultancy it said: “The proposed mixed restaurant and hot food takeaway use of the application premises would restore active usage within what is a prominent location. Thereby contributing positively to the vitality and viability of Sutton Coldfield, as well as the significant employment benefits associated with the proposed use.”



The Coral’s shop in Sutton Coldfield opposite NatWest has been empty for a year

The site was said to have ‘very little interest’ when it was marketed for rent. There were three interested parties, one the Tahir Group and the other two from another fast-food operator, in a three-month period from August to November 2021.

Creative Retail Property Consultants a marketing report for the applicant said: “We suspect, based on conversations with other parties as well as our professional experience, that this is in large part due to the high business rates valuation attributed to the property (£64,000 in 2017), which would not be economically viable for most new or small independent business.”

It added: “Tahir Group are a large, established business representing an international brand facia and therefore are far better placed to take on the occupational liabilities associated with the subject unit.”

The report said the KFC brand and ongoing national advertising campaign would mean the site would get a ‘far greater volume of trade’ than if a local or independent brand went in.

The public consultation period expires on July 18 and comments can be made by on application number: 2022/04127/PA on the city council’s website here.

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Source: Healthy Duck.

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