Netflix responds to claims of exiting Nigerian movie market

Netflix responds to claims of exiting Nigerian movie market

International movie streaming giant Netflix has responded to viral claims that it has exited the Nigerian movie market due to the constraints of doing business in the country.

Recall earlier that filmmaker Kunle Afolaytan revealed while speaking at the 2024 Zuma Film Festival that Netflix had allegedly left the Nigerian film industry and canceled several films it had previously commissioned from unnamed filmmakers.

“It was exciting when we signed the three-film deal with Netflix three years ago,” Afolayan remarked. The director continued by saying that although those films did very well around the world, Netflix did not appear to be impressed with their box office success in Nigeria.

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“We are grateful that we were able to film seasons two and three of Anikulapo because everyone else who was commissioned with us at the same time had to cancel.” He said.

However, in an official statement sent to Ripples Nigeria, Edafe Onoriode, Group Account Director at Netflix’s public relations firm, Hill and Knowlton Strategies, reiterated the company’s dedication to Nigeria’s creative sector.

“We are not exiting Nigeria. We will continue to invest in Nigerian stories to delight our audience.” Netflix spokesperson reaffirmed.

Source