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Position Overview:
We are seeking a dynamic and results-oriented National Marketing Manager to lead the strategic marketing initiatives of our Client in the FMCG sector. The ideal candidate will have a proven track record of driving brand growth, leading high-impact campaigns, and delivering measurable results. This role requires a creative, analytical, and collaborative leader with a strong understanding of the FMCG landscape and consumer behavior.
Responsibilities
- Strategic Planning: Develop and implement comprehensive marketing strategies to achieve national sales targets, brand growth, and market penetration.
- Brand Management: Oversee brand positioning, ensuring alignment with company values and customer expectations while maintaining a competitive edge in the market.
- Campaign Development: Design and execute innovative marketing campaigns across multiple channels (digital, traditional, and in-store) to drive consumer engagement and loyalty.
- Market Analysis: Conduct in-depth market research to identify trends, consumer insights, and competitive dynamics, providing actionable recommendations to the leadership team.
- Product Launches: Lead national product launch initiatives, including market analysis, promotional planning, and cross-functional coordination with sales, R&D, and supply chain teams.
- Team Leadership: Manage and mentor a team of marketing professionals, fostering a culture of excellence, creativity, and accountability.
- Budget Management: Develop and manage the marketing budget, ensuring cost-effective allocation of resources to maximize ROI.
- Stakeholder Collaboration: Work closely with the sales, distribution, and operations teams to ensure cohesive execution of marketing plans and alignment with business objectives.
- Performance Metrics: Establish and monitor KPIs to measure the effectiveness of marketing activities, reporting results to senior management and making data-driven adjustments as needed.
- Digital Transformation: Leverage digital marketing tools and analytics to enhance brand visibility and consumer engagement in the digital space.
Requirements
- Bachelor’s degree in Marketing, Business Administration, or a related field. A master’s degree or MBA is preferred.
- A minimum of 10 years of progressive marketing experience in the FMCG industry, including at least 3 years in a National Marketing Manager or equivalent leadership role.
- Proven expertise in brand management, market analysis, and integrated marketing campaigns. Strong track record of leading successful product launches and high-impact marketing initiatives.
- Exceptional leadership and team management abilities. Strong analytical and problem-solving skills, with proficiency in leveraging data for decision-making.
- Excellent communication and presentation skills, with the ability to influence stakeholders at all levels.
- Proficiency in digital marketing platforms, tools, and analytics.
Key Competencies
- Strategic thinking with the ability to translate vision into actionable plans.
- Creativity and innovation in developing marketing strategies and campaigns.
- Strong business acumen and understanding of the FMCG market dynamics.
- Results-oriented mindset with a focus on driving growth and achieving objectives.