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We are a currency exchange company committed to delivering innovative solutions and value to our clients. As part of our growth strategy, we are seeking a results-driven Marketing Lead to spearhead our marketing efforts and drive brand awareness, client engagement, and business growth.
Key Responsibilities:
- Develop and execute comprehensive marketing strategies to promote the company’s services in the RMB/USD payment for B2B and B2C.
- Lead campaigns to increase brand visibility and generate quality leads.
- Conduct market research to identify trends, target audiences, and competitor activities.
- Collaborate with cross-functional teams, including Sales and Customer Service, to align marketing initiatives with company objectives.
- Manage digital marketing efforts, including SEO, SEM, social media, and email campaigns.
- Create compelling marketing materials, such as brochures, presentations, and online content.
- Analyse campaign performance and prepare detailed reports with actionable insights.
- Build and maintain relationships with key partners, stakeholders, and media outlets.
Requirements:
- Bachelor’s degree and at least 4 years experience in marketing
- At least 1 year experience in a marketing lead position in a financial industry.
- Strong understanding of currency exchange or similar markets is an advantage.
- Demonstrated ability to develop and execute marketing strategies that deliver measurable results.
- Proficiency in digital marketing tools and analytics platforms.
- Excellent written and verbal communication skills.
- Strong leadership abilities and the ability to manage and inspire a team.
- Creative, innovative, and adaptable to changing market trends.
Interested and qualified candidates should apply using the Apply Now button below.