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Manchester United co-owner Sir Jim Ratcliffe is doing everything he can to ease the club’s financial pressures and build the club’s global brand.
Throughout the last year and a bit, Ratcliffe has led some extremely controversial decisions such as raising ticket prices, cutting funding to associated groups and making mass redundancies.
However, the INEOS owner has also claimed that without these cost-cutting measures, the club would be bust by Christmas 2025.
That said, Ratcliffe isn’t only engaging in measures to support the club, but also looking at how the United brand can support other causes.
In a seemingly strange link to the outside world, the Government of Tanzania are in talks with Manchester United to explore opportunities in sports development and wildlife conservation in the African country.
The Daily Mail and Kennedy Wandera have reported that United are looking to use their global brand to promote Tanzania as a tourist destination.
Whilst this partnership may seem completely out of the blue, the links are already there through the INEOS owner.
Ratcliffe’s company Six Rivers is currently in Tanzania promoting conservation initiatives, with Sir Jim Ratcliffe meeting with President Samia Suluhu in Dar es Salaam last Friday.
The Red Devils have also released a video with manager Ruben Amorim discussing the meeting, holding a signed shirt with the name “DR SAMIA” on the back with captain Bruno Fernandes’ number 8.
The Portuguese manager commented: “‘I know you are in conversations with Jim about conservation projects in Tanzania.”
He continued: “We hope it goes well. We know you are a huge Manchester United fan and I hope to see you soon at Old Trafford.”
The video also included Sir Alex Ferguson in what could be one of his final appearances as the club’s global ambassador, saying: “Hello Dr Samia, Alex Ferguson here. I know you’re talking to Jim Ratcliffe about important wildlife project in your beautiful country Tanzania.”
He continued: “I hope with your support that your government and Jim Ratcliffe’s interest, that you’ll be successful and protect those beautiful animals.”
The government of Tanzania and Manchester United are in talks to explore opportunities for sports development and wildlife conservation in the country.@ManUtd will leverage its global brand to promote Tanzania as a top tourist destination.#MUFC Co-owner Jim Ratcliffe’s… pic.twitter.com/287rAbfxtM
— Kennedy Wandera (@KennedyWandera_) April 13, 2025
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Source: Centred Devils
