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Manchester United are now launching an ambitious plan, led by Sir Dave Brailsford in an attempt the restore the club’s former glories called “Mission 21”.
The former British Cycling chief is becoming much more central in the plan that aims to revitalise the club’s performance culture.
Brailsford has been a a key part of Sir Jim Ratcliffe’s sporting empire, as the INEOS director of sport has been a principal advisor dating back to 2019.
Five years ago INEOS bought out the all-conquering professional road cycling team British Cycling, implementing Brailsford as the tam principle.
However, since INEOS’ takeover of 27.7% of Manchester United back at the start of 2024, Brailsford has been a constant presence at Old Trafford.
Now, Brailsford is set to lead “Mission 21”, aptly named as it’s primary goal is to secure United’s 21st Premier League title.
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Sir Dave Brailsford leads “Mission 21”
The Times has reported that Brailsford has drafted a blueprint for the ambitious project, with United not having won the title since Sir Alex Ferguson’s final season in 2013.
With Ruben Amorim’s men in 13th place, United are drafting in James Morton, a professor of exercise metabolism at Liverpool John Moores University.
However, prior to this, Morton was the head of nutrition and physical performance lead at Team Sky when the team were continuously dominating the Tour de France from 2015 to 2018.
This isn’t Morton’s only dip into high level sports though, having worked with Liverpool from 2010 to 2015 as a performance nutritionist, also advising and mentoring in the Premier League elsewhere.
“Mission 21” isn’t the only plan to be unveiled though, with “Mission 1” focusing on the Women’s team aiming to secure their Women’s Super League title.
This equity in focus on a strategy for both the men’s and women’s teams is a step in the right direction for the team that have been accused of failing to provide sufficient support to the women’s team.
Now, it’s not expected that this will be implemented with United’s teams winning the leagues this year.
Instead, the two “Missions” play a bigger part of “Project 150” which is in line with the club’s 150th anniversary in three years time in 2028.
Brailsford is reportedly heavily focused on the performance of the club, whilst chief operating officer Collette Roche oversees the modernisation of the training facilities at Carrington and the Old Trafford redevelopment project.
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Source: Centred Devils
