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This summer has seen Manchester United launch their new line of kits ready for the upcoming Premier League season. It marks the first time that Qualcomm brand, Snapdragon, have graced the front of the kits.
The new kits have already been seen on the pitch throughout the USA pre-season tour and in Wembley for the Community Shield match up with Manchester City.
Snapdragon were the presenting sponsor for the last two pre-season tours of America, with appearances in the Snapdragon Stadium in San Diego in both years.
Back in July 2022, Qualcomm became a global partner of United with the agreement for the change of shirt sponsor coming a year later.
The deal for the kit sponsorship was agreed back in September 2023 for Snapdragon to replace TeamViewer on the front of the Red Devils’ shirts.
When the deal was confirmed, United released a statement, saying: “Manchester United PLC has agreed to an expanded strategic collaboration with Qualcomm Technologies Inc. that will see the Snapdragon brand displayed on the club’s famous shirts.”
However it’s been officially announced that the deal with the Qualcomm brand has now bee extended until 2029, giving them a five-year extension.
The deal is understood to be worth £300 million for the club, with the previous deal valuing £60 million per year.
Who are Snapdragon?
Snapdragon, a subsidiary of the US technology firm Qualcomm, creates processors for devices such as phones, laptops, gaming consoles, PCs, and more.
A statement from United explained who Snapdragon are, reading: “Snapdragon processors can be found in more than 3 billion devices globally, powering premium devices from the world’s biggest brands across a large range of product categories,”
It continued: “Snapdragon’s processors will help enable ground-breaking experiences for fans across the globe, deepening their engagement with the football club they love.”
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