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Since INEOS brought a stake in Manchester United, they’ve spent a lot of time bulking up the off the pitch side of the club.
Bringing in the likes of Omar Berrada, Dan Ashworth and Jason Wilcox is seen as a way for United to catch up with their rivals in key positions away from the touchline.
These appointments have seen a different approach from the club already in this transfer window.
Previously seasons saw panic last minute buys.
This season, United completed deals for Leny Yoro and Joshua Zirkzee early, while Matthijs de Ligt and Noussair Mazraoui were in before the first league game tonight against Fulham.
It’s now made clear that the off pitch restructuring is still continuing.
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Not only have the club brought in fresh faces from the outside, but existing staff members have had their roles changed.
One of those is of a very high profile member of staff.
Darren Fletcher is not only a member of backroom team, but he’s also a United legend.
Fletcher won five English Premier League titles as well as the UEFA Champions League in a trophy laden time in Manchester.
Since retiring, he’s been back involved at the club and was appointed technical director by the previous regime in 2021.
It now looks like that’s no longer the case.
The Athletic report that Fletcher had been moved on from his previous technical director job when Jason Wilcox came to the club.
His new role is that of just a first-team coach.
Darren Fletcher is being tasked with providing a link between academy players and the senior team.
Although being a first-team coach is still an important member of the staff, it’s a demotion when you’ve previously had a director role at the club.
The new hierarchy will hope that this change, along with some of the restructuring that has taken place, will help Erik ten Hag have a success season.
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