The Korean Business Research Institute has revealed this month’s brand reputation rankings for girl groups!
The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community indexes of various girl groups, using big data collected from June 10 to July 10.
BLACKPINK topped the list for the second consecutive month, scoring a brand reputation index of 3,133,666 for July.
High-ranking phrases in BLACKPINK’s keyword analysis included “Lisa,” “Instagram,” and “fashion show,” while their highest-ranking related terms included “model,” “make a comeback,” and “surpass.” The group’s positivity-negativity analysis revealed a score of 77.81 percent positive reactions.
Meanwhile, IVE rose to second place for the month with a brand reputation index of 3,120,003.
fromis_9 took third place for July after seeing a whopping 180.45 percent increase in their brand reputation index since last month, bringing their total score to 2,882,432 for the month.
(G)I-DLE claimed fourth place with a brand reputation index of 2,719,855, and TWICE came in at a close fifth with a total index of 2,709,945.
Check out the top 30 for this month below!
- Girls’ Generation
- Oh My Girl
- Red Velvet
- LE SSERAFIM
- Brave Girls
- Girl’s Day
- Weki Meki
- Ladies’ Code
Source (1) (2)
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