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Job: Trade Marketing Manager at Kimberly-Clark

Job: Trade Marketing Manager at Kimberly-Clark

Job Description

  • Drive RGM initiatives for Nigeria, collaborating with the regional team.
  • Analyze and share key insights with GM & Leadership team of sales and Nielsen data for decision making purposes (in conjunction with marketing director)
  • Drive OpSys data collection and collation
  • Channel & Key Customer level DPSM Planning and Tracking:
  • Distribution: Must Stock List
  • Pricing: Promo Guidelines
  • Shelving: Planogram guidelines + SOS% target setting
  • Merchandizing: Full year in-store display planning for TT & MT
  • Active participation in development of annual brand plans (led by marketing), including New Product Innovations (NPIs) planning
  • NPI planning with the Key distributor driven by Perfect Launch Kit
  • Gathering and sharing shopper, retailer and competition updates and insights
  • Strong presence in Traditional trade to gather data
  • Implementation of category strategy (developed in collaboration with marketing)
  • Implementation of retailer/customer/Distributor strategy (developed by sales)
  • Coordination with AC Nielsen and marketing for regular data sharing, working on data enhancements and data analytics as per business requirements
  • Responsibility for 2 budgets: (a)A&CP: in-store activation (POSM, promoters) & in-store sampling implementation (b) GTN: trade marketing plans
  • Interface with distributor.

Key Competencies / Skills

  • The position requires tertiary qualification (commercial base essential), a minimum of 7 years experience, 3 at a senior level within Customer, Channel, Marketing or Finance.  Proven track record in leadership to achieve  business results, market share growth.
  • Business management competencies
  • Cross-functional knowledge/experience
  • FMCG understanding/knowledge
  • Mandatory core sales experience, with thorough understanding of TT and MT.

Key Interfaces (Internal / External Stakeholders)
Internal:

  • Marketing team
  • Demand Planning
  • Business Analysis Team
  • Nigeria Leadership Team
  • RGM Team.

External:

  • MultiPro
  • BTL agency (POSM, promoters, sampling).

Global VISA and Relocation Specifications:

  • Plan the execution of brand plans based on channel, customer & shopper knowledge in order to meet financial and market share objectives.


Click Here To Apply

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