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Job: Team Member, Market Service Executive: Mobile, App & SEO Specialist at First Bank

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Job Description


Responsible for managing all SEO activities such as link building and keyword strategy to increase rankings of website/webpages on all major search networks. Manage execution of paid search campaigns
Responsible for creating, maintaining and implementing the source code to develop mobile apps and programs that meet the needs and requirements of the clients using the computer programming languages


Develop adaptive webpages, landing pages, microsite etc. for digital marketing campaigns in line with defined brand guidelines
Perform routine troubleshooting of the mobile sites and Apps to resolve identified issues
Conduct routine test on mobile sites and Apps content to ensure clear display and fast page loading times.
Work closely with computer analysts and engineers in applying the various languages for creating and developing the mobile Apps.
Design prototype applications, provide the unit structure and help the application development team or stakeholders in the plans.
Test built Apps and following due diligence in trademarking and placement in mobile App stores
Ensure all App stores vetting process are followed
Work with the strategy and campaign management team leads and Digital Lab department to ensure all App are well advertised and used
Advise and implement necessary mobile sites and Apps security standards.
Develop reports for relevant stakeholders describing usage rates and engagement levels
Resolve reported content issues
Resolve all issues identified from Crawling Information tool and fix all broken links
Upload and remove digital content on site and Apps as required
Maintain and manage relevant software and ensure they are u to date per time
Identify and recommend improvement opportunities for FirstBank’s, Groups and FBNHoldings mobile sites and Apps
Regular site audits and vulnerability checks
Ensure relevant tools for optimizing sites are deployed are used, also ensure search engines show bank owned sites for selected queries.
Manage internal and external link details to ensure a good amount of links are pointing to bank owned sites (backlinks) for listing on top of the search results.
Work with agencies to execute and optimize paid search campaigns
Support in campaign planning
Perform A/B test for landing pages, messaging and multiple user experiences
Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords



Graduate degree in Marketing, Social Sciences and/or Information Technology or related discipline
A degree in Computer Science or Information Systems puts a candidate leaps and bounds ahead of the other job applicants.
Digital Marketing certification will be an added advantage
Professional certifications in related field


7+ years’ experience in marketing communications with at least 3 years’ experience in digital marketing, brand advertising and/or consumer goods marketing. Experience in financial services, product management and investment banking/asset management will be an added advantage
Certification in related field is an added advantage such as Certified Internet Webmaster (CIW), Java Script Specialist
Good understanding of mobile app ecosystem – Android, iOS, Blackberry, Windows phone, Symbian is required
Work experience in a Digital Lab, FCMG, Telecommunication, IT industry will be an added advantage

**Demo of Apps built (if any) will be an added advantage

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