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Job: Product Manager at UNOCASA Limited

Job: Product Manager at UNOCASA Limited

Job Purpose / Scope of the Role

  • Develop existing products through effective marketing strategies to increase market share
  • Develop new products & initiatives in line with overall company goals

Duties and Responsibilities

  • Knowledge and history of deployment of Omni-channel engagement for the promotion of OTC portfolio
  • Develop and implement advertising and promotional programs for assigned products in line with established budget
  • Build awareness and understanding of products to customers
  • Monitor business conditions, identify market opportunities, and ascertain trend in the industry and trade through market research and competitive activities
  • Evaluate promotional plans to ensure that they are consistent with product line strategy and that the message is effectively conveyed
  • Monitor monthly the actual sales performance of assigned products with the aid of sales statistics and report variance with budget expectation. Recommend sales promotion strategies to rectify any adverse performance
  • Represent the company by visiting customers to solicit feedback on company products
  • Develop product pricing and positioning strategies
  • Drive profitability of the assigned products by ensuring that appropriate pricing and profit margins are always maintained.
  • Utilize market Insight from the CRM and other market intelligence data in driving growth and profitability of the assigned products
  • Write promotional cycle brief for the field staff and train them on product knowledge. Regularly update their knowledge with new information as appropriate
  • Liaise with outsourced Clinical Research in utilizing the results of marketing clinical trials for the effective defence and promotion of the products
  • Assist in the preparation and implementation of pre-marketing and launch plans for new product introductions
  • Carry out periodic visit to customers to solicit feedback on the company products range
  • Organize relevant mailings to Doctors, Pharmacists and Nurses as deemed necessary from time to time
  • Keep track of the prescription pattern of assigned products (according to indications) in users’ departments at strategic centers e.g. Teaching hospitals etc, and ensure growth in respective indication area
  • Recommend relationship marketing measure (s) deemed appropriate
  • Undertake required survey and market research into new and existing products as directed
  • Ensure optimum inventory of assigned products at all times by regular liaison with warehouse and logistics officer to prevent product expiry
  • Regular field visits for competitive update and monitoring of promotional programs
  • Regular monitor of development in government circles and follow up on policy formulators to ensure a favourable business environment for the assigned products

Qualifications Education & Experience

  • University Graduate, B.Pharm
  • Good knowledge of Pharmaceutical products (5 yrs+)
  • Excellent Communication skills and perfect command of English language
  • In depth knowledge of Nigeria pharma industry
  • Microsoft proficient with experience in working with Power Point presentations
  • Familiar with Sanisphere software with sound analytical and problem-solving skills


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