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Job: Brand Activation Officer at Food Concepts Plc

Job: Brand Activation Officer at Food Concepts Plc

Location: Ilupeju, Lagos

Job Objectives

  • Support the Marketing team to drive effective execution of BTL marketing activities within assigned marketing Hubs. i.e.leafleteering activities, bulk order sales drive, data collection/lead generation, instore sampling or engagement and events setup support, etc.

Key Responsibilities

  • Coordinate and supervise the day-to-day implementation of all direct marketing / BTL brand awareness campaign activities within assigned marketing HUB.
  • Contribute to the planning and generation of the monthly activation schedule, based on the reviewed need areas, perceived opportunities within the Hub, and requests from the Operations team.
  • Generate, approve and implement weekly activation route plan.
  • Manage and supervise the performance of activation team members (9 Marketing Operatives) to deliver smooth execution of BTL activities
  • Coordinate and supervise all BTL engagement activities such as leafleteering activities, bulk orders drive, data collection and lead generation, instore sampling etc.
  • Ensure effective coverage of the below consumer touchpoints within the assigned marketing HUBs:
    • Neighbourhood
    • Corporate Organizations
    • Educational Institutions
    • Religious Organizations
    • High Human and Vehicular Traffic Bus Terminals
    • Events Centers
    • Shopping Malls Etc
  • Effectively manage and utilize all assigned brand marketing assets and resources to meet the set goals and objectives of the unit.
  • Ensure activity reports are sent timely and as required.

Key Performance Indicators

  • (%) incremental performance on YOY consolidated sales of stores trading within the coverage area
  • (%) Incremental performance on YOY consolidated transactions of stores trading within the coverage
  • Data gathering and execution and of key consumer touchpoints (%)
  • Team Management Effectiveness (%)
  • Timely planning of activations and activities (%)
  • Timely reporting of executed marketing activities (%)
  •  Profitability
  • Coverage Effectiveness
  • Management
  • Compliance.

Educational Qualifications / Experience

  • Minimum of an HND /  Degree or equivalent
  • Minimum of 2 years working experience in a direct marketing or experiential marketing agency.

Skills, Competencies and Requirements:

  • Familiar with the Direct Marketing Activations
  • Team building and team management
  • Cost Management
  • Feedback and Guidance
  • Problem Solving & Analysis
  • Inventory Management
  • Performance Management
  • Must be able to Drive

General Management / Supervisory Competencies / Requirements:

  • Strong Analytical skills
  • Planning, Scheduling, Controlling & Coordinating
  • High level of attention to details
  • Ability to monitor individual/team
  • Good verbal and written communication skills
  • Strong Problem-Solving Skills
  • Ability to plan, schedule and coordinate effectively during activations
  • Confidence and a friendly disposition
  • Reliable and dedicated
  • Escalate issues when necessary.

Desired Personal Attributes:

  • Integrity
  • Proactive self-starter
  • Empathetic and enthusiastic towards organizational goals
  • Logical Mind
  • Creative Imagination
  • Ability to work with the production manager and build a team
  • Highly organized and significant ability to multi-task effectively
  • Ability to cope with and work under pressure
  • Collaborative management style, however decisive as well.


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