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Key responsibilities:
Campaign Development & Execution
- Define and implement campaign vetting criteria, curate lookbooks with minimal oversight, and present foundational campaign ideas to clients.
- Develop targeted channel recommendations tailored to each client’s goals and audience.
- Conceptualize influencer-driven ideas grounded in insights, creative strategy, and data (audience demographics, cultural trends, etc.) to secure client buy-in.
- Brainstorm and create innovative ways to cut through digital noise, maximizing the impact of campaigns and engaging key bloggers and online influencers.
- Proactively optimize ongoing campaigns and forecast potential issues, communicating any concerns to the manager for swift resolution.
- Ensure all strategies are creative, effective, and measurable, with clearly defined KPIs.
- Take the lead in executing and managing influencer marketing campaigns from ideation to completion, ensuring quality and alignment with objectives.
Collaboration & Reporting
- Collaborate with internal stakeholders to define KPIs and build comprehensive reports, summarizing campaign performance and results.
- Develop and present campaign results with some oversight, highlighting key insights and recommendations for future campaigns.
- Identify and respond to emerging risks and opportunities, providing strategic guidance as needed.
- Contribute to the development of campaign-related award entries, including drafting scripts and content.
Creative & Content Strategy
- Oversee content quality across all stages, ensuring alignment with brand guidelines and campaign objectives.
- Provide constructive feedback on creative briefs, influencer content, and collaboration processes to enhance overall campaign performance.
- Identify potential opportunities for content creation and strategy expansion for clients, proactively suggesting ideas in collaboration with senior team members.
Content Review & Copy Editing Responsibilities
- Review influencer-generated content for accuracy, ensuring it is free from spelling, grammar, punctuation, and syntax errors.
- Ensure the content maintains the correct tone, voice, and structure as per the campaign brief, brand guidelines, and creative direction.
- Guarantee that all influencer content aligns with the campaign brief and meets the required standards for both text and creative submissions.
- Ensure all content is consistent with the brand’s guidelines and expectations outlined in the playbook.
- Provide copywriting support for various brands across multiple social channels, ensuring content resonates with the target audience.
Required Skills & Experience
- Proven experience in influencer marketing, content strategy, or a related field.
- Strong creative thinker with a data-driven approach to campaign development and optimization.
- In-depth understanding of social media channels and influencer networks.
- Ability to work collaboratively with internal teams and external clients.
- Strong copywriting, editing, and content review skills, with attention to detail.
- Excellent communication and presentation skills, with the ability to sell creative ideas to clients.
- Ability to manage multiple campaigns and priorities simultaneously in a fast-paced environment.
Preferred Skills
- Experience with influencer marketing tools and platforms.
- Familiarity with digital analytics and campaign reporting.
- Knowledge of emerging trends in social media and digital marketing.
