Skip to content

Hummel logo and chevrons ‘toned down’ on Denmark’s World Cup kits as company brings out black strip to mourn migrant workers in Qatar

  • Sports

By Jackson Cole

Denmark’s kit supplier, Hummel, have sent a powerful message about Qatar upon the launch of the national team’s kits for the World Cup.

The finals, which begin on Sunday November 20, haven’t been short of controversy amid allegations of corruption in the bidding process as well as allegations of migrant workers losing their lives in the construction of projects for the tournament.

Instagram @hummelsports

The Danish national team’s kit supplier has made their stance on Qatar being the host nation clear

In protest against Qatar being the host nation, manufacturer Hummel have ‘toned down’ their logo and chevrons on their kits.

A statement read: “With the Danish national team’s new jerseys, we wanted to send a dual message.

“They are not only inspired by Euro 92, paying tribute to Denmark’s greatest football success, but also a protest against Qatar and its human rights record.

“That’s why we’ve toned down all the details for Denmark’s new World Cup jerseys, including our logo and iconic chevrons.

“We don’t wish to be visible during a tournament that has cost thousands of people their lives. We support the Danish national team all the way, but that isn’t the same as supporting Qatar as a host nation.

“We believe that sport should bring people together. And when it doesn’t, we want to make a statement. #HistoryIsWhatWeDoNow.”


The Hummel logo and chevrons are barely visible

instagram @hummelsports

The Hummel logo and chevrons are barely visible

As well as Denmark’s red home kit and their white away kit, a third black kit has also been launched.

The statement continued: “Black. The colour of mourning. The perfect colour for Denmark’s third shirt for this year’s World Cup.

“While we support the Danish national team all the way, this shouldn’t be confused with support for a tournament that has cost thousands of people their lives.

“We wish to make a statement about Qatar’s human rights record and its treatment of the migrant workers that have built the country’s World Cup stadiums.”

Qatar insists that only three workers have died on World Cup projects but investigations have found that there have been 2,800 unexplained deaths of migrant workers, The Times reports.

A black third kit has also been launched

instagram @hummelsports

A black third kit has also been launched

England skipper Harry Kane, and the captains of six other European countries in the World Cup will wear a rainbow-coloured armband during the tournament to send a message against discrimination – homosexuality is illegal in Qatar.

It’s understood the Football Association will push FIFA and Qatar to set up a permanent centre for migration workers and for compensation to be paid to the families of workers injured or killed on World Cup-related construction projects.

The organisers of the World Cup, though, dispute the kit manufacturer’s claims and a statement from the Qatar 2022 supreme committee read: “Since winning the right to host the FIFA World Cup, the SC has worked diligently alongside the Qatari government to ensure that the tournament delivers a lasting social legacy.

“For that reason, we dispute Hummel’s claim that this tournament has cost thousands of people their lives. Furthermore, we whole-heartedly reject the trivialising our genuine commitment to protect the health and safety of the 30,000 workers who built FIFA World Cup stadiums and other tournament projects.

“That same commitment now extends to 150,000 workers across various tournament services and 40,000 workers in the hospitality sector.

“The onus should always be on countries to do more to protect the rights of peoples all over the world, including in Denmark. The SC’s work is recognised by numerous entities within the international human rights community as a model that has accelerated progress and improved lives. Qatar’s reforms are acknowledged by the ILO and ITUC as a benchmark in the region. Like every country, progress on these issues is a journey without a finish line, and Qatar is committed to that journey.

“We urge the DBU to accurately convey the outcome of their extensive communication and work with the SC, and to ensure that this is accurately communicated to their partners at Hummel.”

Source: Talksport.

Tags: