While some may posit that the age of the YouTuber is one that is coming to an end, that couldn’t be farther from the truth. It’s important to remember that YouTube is a much different platform today than it was a decade ago. But it is still possible to become a popular content creator if you follow the platform’s rules and the valuable tips you can find online, no matter your age. Younger content creators regularly join the site in a professional capacity to cultivate a dedicated audience and monetize their content. This is arguably the way in which most content creators will measure their success: whether or not they can commit to this on a full-time basis and turn a profit from it. Of course, that profit doesn’t necessarily have to come from YouTube itself; it could instead come from other pursuits off the back of their fame. So, just how is it that young men can become successful on this platform, and what steps can they take to optimize this journey?
First of all, when starting your YouTube journey, you should be aware of the overall demographics of the platform and allow this to influence the content you create. You’ll find that countless marketing sites have narrowed down on these demographics to take advantage of each generation’s consumer habits, but this is still something you can use too. For example, the content that different generations consume is starkly different. Around 70% of millennials have used YouTube to learn new skills or how to do a particular task, and 80% of Gen Z users have used YouTube to develop their understanding of topics. However, both regularly use it for short-form entertainment purposes, too. It’s also worth remembering that attention spans are much lower for younger users, so finding ways to capture the attention of gen-z and millennial viewers is very useful and will naturally improve your chances of maintaining a high viewership.
Choose Your Niche
The important thing is for you to identify what your niche will be and whether or not there is an audience for it based on the demographics. The chances are, anything you make will get some form of viewership, but if it’s something that is extremely niche, you’ll likely not attract a large audience to find the success you’re after. However, you should still ensure that the focus of your channel will be something you have some expertise in, as well as something you find interesting or enjoyable. After all, there’s not much point in doing something that you’re not going to enjoy, or you’ll struggle to keep it up. As a male YouTuber, nothing really dictates which niche you should pursue, but this will naturally impact your audience demographic. Whether you want to focus on doing let’s play videos, unboxing content, or informative videos, try to stick with that particular niche to build up your audience.
Identify Your Purpose
It’s all well and good to have a niche, but failing to identify a valuable purpose for your content can be problematic. You’ll struggle to keep people as long-term viewers, regardless of how good your videos are. For example, if you’re creating product review videos, if you don’t make it clear that this is the content you create and this isn’t just a one-off, most of the people that view that video won’t necessarily consider subscribing to your channel or checking out your other videos. Let your viewers know what they can expect from subscribing to your channel. There are many ways to improve your chances of getting more viewers to subscribe on YouTube, such as having eye-catching thumbnails, high-quality branding, and grabbing their attention in the first few seconds of the video. This means you should avoid those lengthy, generic intro titles with swirling graphics that take up to ten seconds to showcase your channel name and instead focus on the actual content, perhaps with a preview of something interesting or exciting coming up later.
Look At Monetizing Your Channel
When we talk about monetization, we generally mean the official method of generating revenue by allowing adverts onto your videos. This will allow you to generate income depending on your viewing figures. For example, you may get up to $6 per 1000 views, which can end up being between $1.2k to $6k for one million views. This might seem like a lot of money at first, but the numbers are relatively low when you think about how many channels regularly get over a million views on every single video. The income from these videos is also secondary to their primary revenue streams. Take a look at big content creators that started on YouTube, such as Blippi, the children’s educational entertainer. Blippi’s net worth is around $16 million, but not all his videos get over one million views. Suppose he got one million views on each video, made the max of $6 per thousand views, and made five videos per week. That is still a massive income of just over $1.5 million in a year, but the rest of his net worth will come from other sources such as merchandizing, ticket sales to live shows, and in-video advertising.
Find Other Income Sources
Statistically, you’re not going to become a content creator with millions of hits on every video they put out. While it is possible, it’s just unlikely based on the amount of competition out there. But success on this platform can come in other forms. There are plenty of other young men out there that create quality content for smaller audiences yet still manage to find success with the help of this platform. A dedicated and loyal audience can, in some ways, be much more valuable than sweeping hordes of fickle viewers, as they are likely to trust you when it comes to advertising and merchandising. This makes you a great candidate for businesses looking to work with influencers to promote their products. Just remember not to promote anything you don’t genuinely endorse, as it’s quite easy to see through this, and you may end up losing supporters and being accused of “selling out.”
Develop Your Skillset
All YouTubers will have to develop some level of video editing skills. Today, this is easier than ever, with there being plenty of useful software to make the process simplified. Spend time watching tutorials online and just generally getting the hang of editing with a focus on speeding up your editing process and avoiding mistakes. There is also plenty of affordable recording equipment available, too. One thing that often puts people off is the fear that they’ll have to spend a small fortune getting set up on YouTube, buying an expensive camera, and lighting and audio equipment. However, you can easily become a vlogger with just a smartphone and a few optional extras to improve quality and make the job a little bit easier. You’ll want to develop your skills using this equipment, which will come with time and experience, as well as garnering tips from other content creators who specialize in using this equipment.
While we cannot tell you what sort of content to create to become successful, it’s important to remember that success comes in many forms. There’s nothing stopping young men from becoming successful content creators today, and by following the advice above, you’ll improve your chances of being able to reach your own established goals for success. Just remember that this is no easy task and requires a lot of time and dedication, so make sure you have fun, or you’ll lose motivation quickly.