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Diageo is still a relatively young company – we have only existed in our current form since 1997- but our brands and our business have a rich heritage. our earliest ancestor company formed in 1749, is Justerini & Brooks – wine merchants, and blenders of the famous J&B whisky range. 10 years after that, in 1759 Arthur Guinness signed the lease on t…
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Head of Revenue Growth – West & Central Africa
Purpose of Role
- Head of Revenue Growth Management is responsible for implementing strategic RGM principles in service of West & Central performance and supporting the region in strengthening and embedding RGM capabilities, for the Diageo direct team and partner capabilities.
- They will leverage data-driven insights and RGM tools to inform revenue and profit growth decisions, ensuring we execute & leverage all levers of RGM.
Top Accountabilities
- Build W&C Africa 3 year RGM strategy, including all RGM levers, price/mix, pack, customer/channel mix, and collaborate with markets to deploy and embed pricing, mix and promo guidelines to drive sustainable and profitable
- Build a 3 year margin & market expansion roadmap to deliver a sustainable commercially viable model for Diageo and partners
- Partner with relevant stakeholders to define and implement RGM levers that deliver sustainable revenue growth and margin expansion opportunities.
- Trade investment governance and controls are in place to ensure all activities are pre-approved and post evaluated to ensure investments are delivered.
- Develop and cascade across the region data-driven insights, tools and strategies that support revenue growth and profitability goals.
- Partner with the pricing team on innovative pricing models and go-to-market strategies to maximise revenue potential
- Lead post-project learning sessions, by building a return-on-investment driver understanding and constantly seek to improve return of total customer investment
- Lead and complete projects that build RGM capability and create new value for Diageo and our customers
- Drive continuous improvement initiatives to enhance commercial standards and deliverables
- Bring external customer and consumer insights and stay abreast of industry trends, market dynamics, and emerging technologies to anticipate opportunities and challenges
Complexity of Role
- Requires in-depth understanding of RGM levers (Headline Pricing, Promotional Effectiveness and Trade Terms, Pack and Format Architecture, and Trade/Portfolio Mix) and impact of changes on value chain
- Demonstrates commercial experience (finance, category/commercial insights, and/or sales) to guide internal conversations with sales and finance, and external conversations with distributors and customers
- Needs to understand different market archetypes and route to market complexities by channel (ex: On-Trade vs. Retail, Promotional discounts, etc.)
- Requires critical technical skill and systems ability on internal and syndicated data sources and reporting tools
- Understands Alcohol sales in a regulated landscape as well as markup/margin structure of beverage alcohol
Qualifications, Experience, and Leadership
- 5 years plus of business experience, in commercial especially Revenue and category Growth, pricing, Promo optimisation, Mix management and trade investment roles at global or regional roles within a multinational.
- Ideally cross-functional experience across Category Development, Category Management, marketing, sales and/or finance
- Experience of using RCG recommendations as part of broader customer negotiations
- Leadership skills – demonstrated significant initiative, tenacity, and leadership in prior job.
- Able to build strong relationships, with good stakeholder management, alignment and influencing skills
- Ability to distil massive amounts of data form various sources into a clear and compelling customer story/ insight.
- Able to actively coach and develop others to enable performance and to address the future talent needs of the business,
- Ability to move seamlessly between high level strategy and operational execution
- Evidence of brilliant management of a P&L, demonstrable examples of balanced and effective investment decisions and market share growth, plus a history of in-flight Business Performance Management and course correction
- Evidence of successfully having driven change / or a major transformation and embedding new ways of working
- Project Management experience and MS office – excellent Excel and PowerPoint skills
Method of Application
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