Job Summary
- The Head of Retail is responsible for leading and managing the retail business operations of the company’s oil and gas downstream sector.
- This includes overseeing fuel station operations, driving sales and revenue growth, ensuring operational efficiency, and maintaining regulatory compliance.
- The role requires strategic leadership, business development expertise, and strong people management skills to optimize the company’s retail footprint and market positioning.
Key Responsibilities
Strategic Leadership & Business Growth:
- Develop and implement a retail growth strategy aligned with the company’s objectives.
- Identify new market opportunities and expand the company’s retail network across Nigeria.
- Lead brand positioning efforts to enhance market share and customer engagement.
Sales & Revenue Optimization:
- Drive fuel, lubricant, and non-fuel retail sales to meet revenue and profitability targets.
- Implement competitive pricing strategies and sales promotions.
- Monitor market trends and adjust business strategies accordingly.
Retail Operations Management:
- Oversee the day-to-day operations of all retail outlets, ensuring efficiency and profitability.
- Develop and enforce standard operating procedures (SOPs) for service stations.
- Implement effective inventory management to minimize losses and stock shortages.
Compliance & Risk Management:
- Ensure all retail stations comply with DPR, NMDPRA, and other regulatory requirements.
- Enforce strict health, safety, and environmental (HSE) standards at all outlets.
- Conduct periodic audits and assessments to identify and mitigate risks.
Customer Experience & Service Quality:
- Establish high customer service standards to enhance the consumer experience.
- Implement customer feedback mechanisms and loyalty programs.
- Ensure proper training of retail staff to maintain excellent service delivery.
Financial & Budgetary Management:
- Develop and oversee budgets and financial forecasts for retail operations.
- Monitor financial performance, ensuring cost control and profitability.
- Optimize retail margins through effective cost management and operational efficiencies.
Leadership & Team Development:
- Lead, train, and develop a high-performing retail operations team.
- Set performance targets and monitor key performance indicators (KPIs).
- Foster a culture of accountability, excellence, and continuous improvement.
Key Requirements
Education & Experience:
- Bachelor’s degree in Business Administration, Marketing, Finance, or a related field (MBA is an advantage).
- 10+ years of experience in the oil and gas downstream sector, with at least 5 years in a senior retail management role.
- Proven track record in managing multiple retail outlets and driving sales performance.
Skills & Competencies:
- Strong business development and negotiation skills.
- Expertise in fuel retail operations, sales, and marketing strategies.
- Solid knowledge of Nigerian petroleum regulations and compliance requirements.
- Strong financial acumen with experience in budgeting and profit & loss management.
- Excellent leadership, communication, and team management skills.
- Ability to analyze market trends and adapt to industry changes.
- Work Environment & Other Details:
- Frequent travel to retail locations across Nigeria.
- Fast-paced, high-pressure environment requiring proactive decision-making.
