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Key Responsibilities
Develop and Execute Growth Strategies:
- Create and implement marketing strategies that align with the company’s mission to engage diverse communities and attract skilled workers.
- Leverage paid and organic campaigns to drive traffic and conversions on platforms like Jobs and Outsourcing industry.
Content Creation & Social Media Management:
- Develop compelling, on-brand content to promote the company’s initiatives across social media, email, and other digital channels.
- Manage the company’s social media platforms, ensuring consistent engagement and community-building efforts.
Performance Optimization:
- Analyze data from campaigns and social media to identify growth opportunities, improve targeting, and maximize ROI.
- Use analytics tools to track performance and provide insights to refine marketing strategies.
Community Engagement:
- Foster an online community by responding to comments, and messages, and connecting with followers to promote the company’s mission.
- Collaborate with industry influencers and advocates to amplify our message.
Brand Building & Awareness:
- Develop campaigns that highlight the company’s success stories, training programs, and job board opportunities to build trust with stakeholders.
- Align messaging with the company’s values of inclusivity, diversity, and empowerment.
Qualifications
- Candidates should possess a Bachelor’s Degree in Marketing, Communications, Business, or a related field with 3-5 years experience.
- Proven experience in growth marketing and social media management.
- Familiarity with analytics tools (Google Analytics, Meta Ads Manager, etc.) and social media platforms.
- Strong storytelling, content creation, and copywriting skills.
- A passion for diversity, inclusion, and workforce development.
- Ability to analyze data and adapt strategies based on insights.
Salary
N250,000 – N300,000 / Month.
What We Offer:
- The opportunity to make a meaningful impact in the construction industry by promoting diversity and inclusion.
- A collaborative and innovative work environment.
- Opportunities for growth and professional development.