By Ovat Abeng
Grand Oak Limited, makers of Seamans Schnapps, Lord’s Dry Gin and Calypso Coconut Liqueur, has unveiled its new products, “Isiagu Cafe Liqueur” in south East Nigeria.
It was gathered that the official unveiling of “Isiagu Cafe Liqueur” which was held at All Saint Cathedral Onitsha, the commercial city of Anambra State, on Friday, had in attendance, Kola Azeez, East Business Head, skits/notable celebrity influencers, media, Grand Oak Limited partners, major distributors and other lovers of the company’s products across the South East States, comprises of Anambra ,Imo, Enugu, Abia and Ebonyi respectively.
Speaking to Journalists shortly after the unveiling, the Senior Brand Manager of the Company, Nnenna Ude-Onyenacho, said Isiagu Cafe Liqueur have 40% alcohol and offer a unique taste that is perfect for straight consumption and also suitable for Ndigbo traditional rites.
She noted that the new product that has 20CL and 75CL was produce for Igbo consumption only and that the flavours mix is a major attraction for both old and young consumers in the region.
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According to Ude-Onyenacho, the product was born out of a detailed research carry out among our esteemed customers with focus on the eastern markets and based on the feedback from the research, we went back and create the product (Isiagu Cafe Liqueur), that speaks to their taste-board and expectations in terms of a liqueur. And this brand has all the elements that speaks to what the easterners are known for.
“So, this brand “Isiagu Cafe Liqueur is made solely for Ndigbo consumption only.
The Senior Brand Manager noted that the product is going to be available in all the trade-channels; model trade, supermarkets and open markets across the region.
One of the company’s distributor and the Managing Director of Sunny Nwankwo & Sons Limited Enugu State, Chief Sunny Nwankwo, who spoke briefly on behalf of others, while commending Grand Oak Limited for unveiling the new product amidst dwindling economic in the country, promised that he and other distributors will ensure that Isiagu Cafe Liqueur spread across every household in Igbo land.
