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Job Description (Summary)
As the Field Sales Executive, you will be responsible for driving sales growth by promoting and selling high-quality cashew products across your designated territories. You will work closely with customers to maintain and build strong relationships, manage key accounts, and ensure product visibility in stores. This role requires a proactive approach to sales, the ability to work independently and as part of a team, and a strategic mindset to identify and exploit new sales opportunities.
Sales and Revenue Generation
- Achieve monthly, quarterly, and annual sales targets.
- Identify new sales opportunities within assigned territories.
- Ensure product availability in retail outlets, supermarkets, or distributor warehouses.
Market Expansion & Promotions
- Expand customer base by onboarding new distributors, retailers, or other clients.
- Open new sales territories and penetrate underserved markets.
- Conduct regular store visits to identify new opportunities
- Execute promotional activities, such as product sampling or discounts.
Customer Relationship Management
- Build and maintain strong relationships with existing stores and key accounts.
- Address customer complaints and resolve issues promptly.
- Provide after-sales support like sales optimization
Merchandising and Brand Visibility
- Ensure proper placement and display of products in stores are done by in-store merchandisers.
- Participate in promotional campaigns and in-store branding/activations.
- Monitor competitor activities and provide feedback to the team.
- Monitor promotions and recommend strategies needed for business growth.
Reporting and Analysis
- Prepare and submit sales reports, sales target breakdown and market feedback.
- Analyse sales performance and recommend strategies for improvement.
- Monitor stock levels and ensure timely replenishment in stores.
Territory Management
- Manage a designated sales territory, ensuring effective coverage.
- Plan daily/weekly routes to maximize time and effort.
- Optimize the use of resources to cover territory effectively.
Compliance and Documentation
- Ensure compliance with company policies, procedures, and regulatory requirements.
- Maintain accurate records of sales, invoices, and client communications.
Required Competencies:
| Technical: | Behavioral: | Strategic: |
| Proficiency in MS Office and CRM software. | Strong negotiation and persuasion skills. | Ability to analyze sales performance and recommend strategies for improvement. |
| Solid understanding of sales techniques and pipeline management. | Excellent communication and interpersonal skills. | Effective territory management and resource optimization. |
| Strong problem-solving abilities and adaptability. | Ability to work independently and as part of a team. | Strategic planning to identify and exploit new sales opportunities. |
Required Qualifications & Experience:
- Minimum of Bachelor’s degree in Business Administration, Marketing, or a related field.
- 4-6 years of proven experience as a Sales Executive with at least 3 years of solid experience in the FMCG industry.
- Solid understanding of sales techniques and pipeline management.
- Strong negotiation and persuasion skills.
- Excellent communication and interpersonal skills.
- Ability to work independently and as part of a team.
- Proficiency in MS Office and CRM software.
- Proven track record of achieving sales targets and driving business growth.
Budget: NGN150,000 Monthly Gross
Other Benefits:
- Competitive salary with exclusive logistics & data allowance.
- Negotiable commission.
- Opportunity for career growth in a thriving industry.
