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EasyMixt enlists Irlam-based Ten Locks as its UK distributor

EasyMixt enlists Irlam-based Ten Locks as its UK distributor

By Steve Heldon

Dubbed the ultimate bartender hack, EasyMixt is the latest brand to join Ten Locks. The deal will see the team distribute and supply the product to the UK retail and hospitality
sectors from its headquarters in Irlam.

Set to shake up the Manchester cocktail scene, EasyMixt empowers cocktail bars and home-bars alike. The brainchild of
Stu Bale,
founder of innovative Drinks Lab, Crucible, it was created to offer a one-bottle premium solution to cocktail making, ensuring consistency and quality across
the most popular serves.

A true innovation, EasyMixt balances sweet, citrus, salt and bitter flavours in one bottle. Combined with its 12.5% ABV, it replicates the creation of bar cocktails by mixing
natural citrus distillates – lemon, lime, pink, grapefruit and clementine – with a blend of acids and sugars for a full mouth taste normally only achieveable by bar professionals using multiple ingredients.

Bale’s inspiration for EasyMixt was also to simplify the cocktail making process, minimising the possibility of error for both consumers at home or bartenders. It can be used to create 29 of the top 50 selling cocktails* by mixing equal parts of spirit and EasyMixt before finishing off with the relevant garnishes.

Easy Mixt is a natural, preservative free product that doesn’t need to be refrigerated and is actively carving out implementing a more sustainable packaging solution. The
planned ‘bag-in-box’ format for on trade accounts will not only enable easier serving, but also reduce packaging, reduce storage space in venues and bolster rate of sales.

Becky Davies, Head of Commercial at Ten Locks, said “EasyMixt offers such a unique solution to cocktail making, both at home and in the on-trade. As the appointed distributor in the UK, we’re incredibly excited to play our role in stirring up the industry norms when it comes to creating fantastic serves with this pioneering product.

“From our Manchester base, we’ll be working to unlock its full potential through securing additional retail listings and increasing its presence behind the bar in venues
across the country.”

Founder, Stu Bale, added “After almost two decades experience working with the best the UK bar scene has to offer, I’ve sampled thousands of cocktail creations from both
amateurs and professionals alike that were over-complicated and offered too much room for error. That’s why we’ve worked hard to craft a brand that works for everyone – offering a cost and time effective, hassle-free solution to ensuring excellence in every
cocktail, no matter what the environment.

“We’re proud to go to the next level with Ten Locks, who share our curiosity and creativity, coupled with a commitment to creating great drinks and bring EasyMixt to the people of Manchester and the UK.”

Source: Healthy Duck.

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