Responsibilities:
E-commerce Strategy:
In line with the regional and global directives, define, develop and execute on annual/long-term strategy for the department
Generate and implement new sales and marketing initiatives to increase eCommerce sales and profitability
Execute seasonal strategies to support and meet revenue and margin targets
Determine specific product category opportunities to maximise growth areas
Develop and implement initiatives to ensure that the site delivers the best shopping experience for our customers
Develop and continuously optimise the e-commerce marketing
Operational Partnerships
Planning: ensure pricing is competitive, ensure activations and buys are representative for growth
Supply Chain: ensure accurate and timely ordering and delivery of product into the market, ensure effective freight review and digital warehouse transformation planning
Global Digital: support key infrastructure projects (SEO, PWA, SFCC), support global E-Comm direction
Merchandising: ensure assortment is well matched for online platform, ensure seasonal processes are in place
Local/EU and Global Marketing: align on performance marketing metrics and tactics and develop a digital model
Retail: Define Omni DTC initiatives and align on marketing calendar
Supply Chain and Marketing: Align on role of channels, drop shipment strategy and promotional calendar
E-Commerce Reporting and Analytics:
Analysis and reporting of the e-commerce related performance
Monitoring and evaluation of users' behaviour to derive suggestions for improvements
Meet all global reporting requirements (KPI, Data and Performance) as and when needed
Lead:
Lead and manage the team responsible for uploading all content, product, and promotions
Manage the online fulfilment team on a day-to-day basis
Manage the relationship with our external and internal development and local and global digital and marketing teams
Manage recruiting, onboarding, mentoring and succession within the department
Manage the logistics relationships to ensure exceptional service for our customers
Requirements:
Degree in e-Commerce, Retail, Business or any other related field
Strategic agility and able to articulate the vision and purpose
Well-developed understanding of data analysis as well as website metrics
3+ years' management experience in an e-commerce trading/retail environment
Strong understanding of website design, development, and tracking
Exercises sound judgment based on analysis, experience and fit for purpose
Experience in online planning or buying
Ability to interpret web analytics, tracking, and reporting, and knowledge on how to improve these metrics
Proven ability to maintain tight budget controls
Ability and experience in managing a dynamic, diverse and decentralised team
Drives collaboration and promotes teamwork
MS Office proficiency
Valid driver’s license and own car essential
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