By Marco Lancaster
In a world engulfed by inflation, it’s inevitable, that the cost of everything will increase. The video streaming services are not an exception, and the prices are growing. Recently, we wrote about the Amazon Prime Video price increase in Europe. Now, it’s time for Disney+ to increase the price of its plans in the US. In addition to a new price hike, the service is launching a new ad-supported plan that costs less. Apparently, the ad-tier plans are an inevitable tendency. Disney+ announced a new ad-free Disney+ subscription by 38 percent, raising the price from $7.99 per month to $10.99 per month. This is the most significant price increase since the service’s launch in 2019.
Disney+ is the latest service to announce price increases
The Disney+ plan that everyone knows will now cost $10.99 per month. Those who want the old price of $7.99 will need to opt for an ad-supported tier. The price change and the new ad-supported streaming tier will go into effect on Thursday, December 8. The price of Hulu will also increase to $14.99 per month. That change comes on October 10. The ad tier of Hulu will see a price increase from $6.99 to $7.99 per month.
The current Disney+ bundle that includes Hulu and ESPN+ with ads will be $1 more expensive, going from $13.99 to $14.99. The company will offer Disney+, Hul, and ESPN+ with ads for $12.99, and a bundle with Hulu and ads for $9.99. The current ad-free Disney+, Hulu, and ESPN+ plan price will go p to $19.99.
The company announced the pricing changes for Disney+ and other services during its earnings announcement. According to the company, during the third fiscal quarter of 2022, Disney+ amassed a total of 14.4 million subscribers. The company now has more than 221 million subscribers across its streaming platforms.
Worth noting that besides Disney+, Netflix is also preparing an ad tier for its services. As a result, the big N is getting help from Microsoft to make this plan a reality.