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Job Description Summary :
- The Media Development Expert is responsible for developing and deploying best practices for media experiences specifically for global clients.
- The role sits between Strategy and Activation and is the point where Strategy is translated into Media Experiences for global clients.
Job Description :
Mission & Responsibilities
- Contribute to champion Havas unique approach for global clients to ‘media planning +’ in the form of Mx – emphasizing media experience versus media planning which includes connection, context and content
- Be instrumental in the Mx excellence and design optimal Mx guidelines for global clients across Havas countries
- Work closely with data and strategy communities as well as client leadership and specialists’ teams
- Build relationships with creative / content stakeholders and key media owners to ensure optimized and innovative Mx recommendations for our global clients
- Ensure optimal Mx delivery for global clients in the countries in liaise with relevant internal specialist teams and make sure processes are respected for local implementation
- Ensure audience planning and data integration from Mx brief to Mx measurement
- Ensure quality control on plan recommendation against Mx delivery
- Provide insightful post campaign optimization
- Contribute to the client satisfaction
Previous Experience & Industry Background
- 8+ years professional experience in strategic planning
- Media, Brand
Qualifications & Languages:
- Bachelor’s or Master’s degree in Business, Marketing or Advertising
- Languages: English (Intermediate)
Soft skills & Competencies
- Managing execution
- Being authentic and open
- Being flexible and adaptable
- Media and media planning
- Mx Expert (Connection, Context, Content)
- Omnichannel
- Strong knowledge of partners and suppliers (Media / Tech / Data / Content)
- Advanced Programmatic
- OSEP
Technical skills
- Media planning tools
- Advertising technologies
- Business intelligence software (i.e. Tableau, Datorama)
- Office software
