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- JOB OVERVIEW:
- The ideal candidate will be responsible for managing digital marketing channels, planning and executing digital campaigns, determining target audience preferences, forecasting campaign responses, and assisting in the
- formulation of strategies to build a lasting digital connection with players and customers. The ideal candidate will make informed digital marketing decisions to drive lead conversion and sales, MUST be resident in Abuja and available for a full-time onsite role.
Key Responsibilties
Campaign Management:
- Develop and manage digital marketing campaigns
- Plan and manage social media platforms.
- Create and execute email-based marketing campaigns.
- Manage PPC campaigns on various platforms including Google Ads, Meta Ads, and Medium.
- Create anticipation around weekly live draws and increase visibility
- Execute SMS marketing campaigns to engage and retain players/customers.
Content Creation and Optimization:
- Develop compelling visual content for online campaigns.
- Optimize content for the website and social networking channels such as
- Facebook, Twitter, Instagram, Google Plus, and Google My Business.
- Edit and post content, videos, graphics, and images on online sites.
- Write Scripts for publications, and content calendars
- Contribute to the company’s medium blog for on-page and off-page optimization.
- Write compelling and engaging copy for various digital marketing materials.
- Using UX writing skills to improve user experience by providing precise and concise copy that guides users through our products.
SEO and Website Management:
- Work on SEO (Search Engine Optimization) of website pages.
- Track website traffic flow and provide internal reports regularly.
- Optimize website performance to improve user experience and drive lead generation.
- Conduct on-site and off-site analysis of players/customers across various platforms.
Partnership & Relationship Building:
- Identify and develop strategic partnerships with media outlets, influencers, and relevant organizations.
- Secure mutually beneficial partnerships and maintain strong connections with partners.
Social Media and Community Engagement:
- Manage the social media community and engage with the audience.
- Create a social media marketing strategy and campaign by developing content ideas, budget planning, and implementation schedules.
- Promote the brand’s products and services on various social media channels.
- Optimize company pages with each social media platform to increase content visibility.
Data Analysis and Reporting:
- Prepare accurate reports on marketing campaign performance.
- Evaluate important metrics that affect website traffic, service quotas, and target audience.
- Measure site traffic, identify and evaluate new technologies, and optimize marketing campaigns using web analytics tools.Compile performance reports using Google Analytics.
- Prepare and present monthly/quarterly reports to Management.
Strategic Development:
- Assist in the formulation of digital marketing strategies to build a lasting digital connection with customers.
- Brainstorm new and innovative growth strategies with the team.
- Conduct market research and competitive analysis to identify industry trends and new growth opportunities.
Job Requirements
- Bachelor’s degree in Marketing, Communications, or a relevant field.
- 4+ years of experience in digital marketing, experience in Gaming/Betting Industry is an added advantage.
- Resident in Abuja, and available for on-site job.
- Strong knowledge of digital marketing, including SEO, SEM, PPC, Google Ads, email marketing, and social media.
- Proficient in content creation, content calendar management, and content marketing.
- Ability to drive brand awareness and generate leads through various digital channels.
- Experienced community manager with excellent social media skills.
- Strong copy-writing skills, and the ideal candidate must be tech-savvy
- Proficient in executing SMS marketing campaigns.
- Strong analytical skills and experience with web analytic tools such as Google Analytic.
- Excellent communication and teamwork skills.