Content Development
Develop content strategy aligned with short-term and long-term marketing targets. Collaborate with marketing and design teams to plan and develop site content, style and layout.
Create and publish engaging content for blog/website.
Develop an editorial calendar and ensure content team is on board. Stay up to date with new trends and developments and generate ideas to draw audience’s attention.
Content Management
Edit and proofread site content. Provide reporting and analytics on performance of content.
Maintain files of all content.
Stay up to date on competitor content and benchmarking.
Manage discussions on discussion posts.
Ensure legal compliance (e.g. copyright and data protection).
Reports and Analytics
Monitoring and evaluation of users' behaviour to derive suggestions for improvements
Meet all global reporting requirements (KPI, Data, and Performance) as and when needed
Operational Partnerships
Merchandising
Local/EU and Global Marketing
Retail
Company Values
Act Sustainably
Celebrate the Wins
Stand for equality
Love athletes
Fight on together
Requirements
Bachelor's/general liberal arts degree required, with preference for business administration, communications, journalism or marketing.
4 years of experience in the field. Familiarity with social media and marketing principles.
Experience in online buying behaviours
Experience development video content and copywriting for editorial content.
Experience with content management tools preferred.
Strong creative writing skills.
Knowledge of the content management process and an ability to track performance of marketing programs.
Comprehensive understanding of fashion and retail.
Strong communication and leadership skills; must be comfortable interacting with product stakeholders (technical and nontechnical).
Experience with blogging to achieve business goals.
Excellent writing skills.
Track record of project management that involves cross-functional partnership.
Competency with Omniture reporting, tags and links.
Experience creating ad-hoc reports within Excel.
Hands-on experience with MS Office and WordPress or other blogging platform.
Valid driver's license and own car essential
Strong attention to detail
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