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Automotive Retailer – New, Pre-owned vehicle Sales, Parts, Accessories and Servicing of major brands since 1963 across the Western Cape and South-Africa.
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Dealer Principal – Ford Caledon
- The Dealer Principal at our Ford Caledon dealership plays a pivotal role in the overall success of our business. As a dynamic and forward-thinking leader, you will be responsible for overseeing all aspects of dealership operations to ensure profitability, exceptional customer service, and compliance with manufacturer standards and guidelines. You will lead a team of dedicated professionals to achieve our business goals and maintain our reputation as a leading dealership.
Salary structure:
- Basic salary
- Commission structure
- Medical aid and provident fund benefits
Other benefits:
- Company car
- Fuel allowance
- Cell phone allowance
Minimum Requirements
- Proven experience (minimum 3 years) in a leadership role within the automotive industry, preferably as a Dealer Principal or General Manager.
- Strong financial acumen and the ability to analyse financial data and make strategic decisions.
- Excellent interpersonal and communication skills.
- Exceptional leadership and team-building abilities.
- In-depth knowledge of Haval products, services, and dealership operations.
- Familiarity with automotive dealership software and CRM systems.
- A commitment to upholding ethical and legal standards in all business activities.
Duties and Responsibilities
Leadership and Management:
- Provide strategic direction and leadership to the dealership team.
- Foster a culture of excellence, teamwork, and customer focus.
- Set performance targets and KPIs for each department within the dealership.
- Develop and mentor department managers and staff.
Financial Management:
- Monitor and analyse financial statements and performance metrics regularly.
- Along with the Financial Manager, implement cost control measures and revenue enhancement strategies.
- Negotiate and manage vendor relationships to optimise costs.
Sales and Marketing:
- Develop and execute sales strategies to achieve sales targets and market share.
- Monitor and adjust pricing, promotions, and inventory levels as needed.
- Oversee advertising and marketing campaigns to drive customer traffic and brand recognition.
- Maintain strong relationships with manufacturer representatives.
Customer Satisfaction:
- Ensure exceptional customer service at all touchpoints within the dealership.
- Address customer concerns and resolve escalated issues promptly.
- Promote customer loyalty and retention through effective CRM strategies.
Compliance and Legal:
- Ensure the dealership operates in compliance with all relevant laws and regulations.
- Uphold the manufacturers standards and guidelines for dealership operations.
- Oversee vehicle inventory management and ensure accurate record-keeping.
Facility and Resource Management:
- Oversee facility maintenance and improvements.
- Manage dealership resources efficiently, including personnel, equipment, and technology.
- Implement environmentally responsible practices in line with sustainability initiatives.
Method of Application
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