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WHAT WILL YOUR MAIN RESPONSIBILITIES BE
Category Growth Strategies
- Localise (Develop and deploy) CGS at channel and customer level,
- Work closely with Brand, CMI, NRM, Shopper Marketing to build Customer sell-in
Innovation
- Define national innovation & launch plan to channels/customers.
- D4C/D4R: executes locally AND integrates upstream into BU
Targets and Budgets
- Tracking USG targets and investment to deliver BG strat by channel and customer
Pricing and promotions, Mix
- Own Pricing & Promo strategy.
- NRM: Ownership of L4 and L5
Execution
- Deploy strategically aligned commercial plan in Market via CBD Deploy launch plans to channels/customers to ensure strength of execution
- Define channel / Customer Execution: (SoS, TDP).
- Shopper / Digital marketing led
Capability
- Deploy core capabilities required to win by Channel and Customer.
- Catman / Shopper / NRM
Experiences & Qualifications
- Minimum 2 years experience in Marketing or Sales in FMCG industry
- BComm degree (preferably in Marketing, Business Administration, Financial majors)
- Strong Excel skills.
- Demonstrated cross-functional team.
- Strong demonstrated insight & analytical skills
- Previous experience using Nielsen, PowerBI or customer platforms like Dunnhumby or PnP info hub) would be very favourable.