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Creativity and innovation: Building blocks for job opportunities, By Inyene Ibanga

Creativity and innovation: Building blocks for job opportunities, By Inyene Ibanga

Ultimately, many university graduates would use their digital entrepreneurship skills to create products and services that solve problems, engender better lives and create opportunities for growth and sustainability… Entrepreneurship generates wealth and creates employment, which helps to reduce the menace of unemployment. Creative solutions and entrepreneurship open up job opportunities for citizens to earn income and enjoy an improved standard of living.

Unemployment remains one of the perennial problems confronting all developed and developing economies.

However, this is relatively lower in developed countries, in comparison to the developing ones, where significant proportions of their populations are either unemployed or underemployed.

The current global health crisis exacerbated the situation that resulted in massive job losses, following the lockdown that battered the global economy.

However, countries are gradually on the pathway to recovery from the effects of the pandemic through their prioritisation and focus on creative and innovative entrepreneurship to revamp their economic fortunes.

Creativity and innovation form the driving force behind advancement in all sectors of human endeavour. No country or business organisation can achieve great success without creative and innovative ideas.

The transformative impact of creativity and innovation enables society to solve its problems, improve lives and achieve progress. The unity of these twin concepts provides a conducive environment for nurturing sound economic, political, and social connections.

Creativity involves the ability to produce new and unique ideas, while innovation focuses on the implementation of creativity. This leads to the continuous introduction of new ideas, solutions, products, and processes to better the lives of people.

By practicing creativity, we can change our lives, our communities, and the world around us for the better. But most importantly, we discover the capacity to move from being unemployed to becoming employers.

Entrepreneurs leverage creativity and innovation to evolve new ways of improving existing products and services for optimum benefits to the customer. These encourage people to think outside the box or search for solutions beyond the ordinary.

Nigeria represents one of those developing countries that has shown an unwavering resolve to entrench sustainable digital entrepreneurship powered by creative and innovative ideas, across all sectors of the economy.

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The country’s obligation to achieve that goal was reaffirmed when she joined the global community to celebrate the United Nations’ World Creativity and Innovation Day (WCID 2022) on April 21.

While speaking on the importance of creativity and innovation, the minister of Communications and Digital Economy, Mallam Isa Pantami noted that unemployment and employability problems in Nigeria would be solved by creating digital entrepreneurs that are…

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