Elizabeth Maddeux Limited was established to address the human resource challenges faced by small and medium-scale enterprises. Our goal is to facilitate organizational growth by providing comprehensive human resource services. We specialize in industries such as banking and non-banking financial institutions, pharmaceuticals, fast-moving consumer goods, manufacturing, fintechs, telecommunications, and retail.Key Responsibilities
Own the execution of an editorial content calendar that keeps our audience engaged.
Perform exhaustive research to gain in-depth knowledge of the forex industry and our target audience
Perform extensive research and analysis on consumer thoughts and trends
Create specifications and content appropriate for the brand’s target audience
Ideation and creation of social media content across all platforms (Instagram, Facebook, YouTube, Twitter/Threads, LinkedIn, Tiktok) • Execute and optimize email campaigns and flows
Create advert and marketing materials and oversee it production
Create advertorial material for print, billboards, lamp post, electronic board etc
Plan and execute content production with the creative team
Collaborate with the creative teams, and writers to implement the strategy
Assist with Public Relations initiatives as they come up
Develop content governance guidelines for tone, style, and voice of all content, and ensuring they are followed
Develop editorial strategy, so content is consistent across all delivery platforms
Conduct periodic content audits
Track and calculate content ROI
Ensure that content strategy meets business objectives
Strategize and improve content delivery and promotion
Analyse content marketing strategy to evaluate whether it's working or not.
Qualifications and Experience
B.Sc. in Mass Communication or any related field
3 years of experience creating and executing a content calendar
Proven ability to drive growth and engagement on social media
Ability to provide examples of prior content creation, from ideation to execution
Should be data-driven with solid understanding of key content metrics
Ability to capture a brand voice; values and implement across all forms of content
Strong research and proof-reading skills
Knack for conceptualizing new content through the repurposing of existing video, written content
Superior organizational skills
Excellent copywriting skills
Content monetization skills
Strong team-building skills
Strong attention to detail
Strong Leadership qualities.
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