Content Partnerships Manager – Entertainment (West Africa) at Tiktok

Content Partnerships Manager – Entertainment (West Africa) at Tiktok


Build strong relationships with entertainment content partners within West Africa and onboard them to TikTok.
Responsible for supporting content partners from various platform perspectives including training, activation, content creation, and account guidance.
Responsible for monitoring partners' accounts in-app performance and growing their followership.
Work with a regional strategist and related teams to build a proper plan to support the growth of partner accounts, and increase the overall growth of the entertainment vertical within the whole content ecosystem.
Collaborate with various cross-functions to initiate in-app campaigns, including strategy planning and executing the plan with related data analysis.
Work with the team to organize events / offline meet-ups and build content showcases.
Track, analyze, and drive reporting and analysis and optimize the performance of local content partners


Bachelor's degree or above
At least 3-5 years of experience in partner and creator management with platforms/agencies.
Understanding of the local content partner ecosystem industry, and pop culture; passionate about content and TikTok as a platform.
Existing relationships with both a network of top content creators/ influencers and content partners to lead them toward partnership
Strong account management & time management skills.
Fluent in English and an additional language in West Africa
Ability to take ownership of the whole partner and creator acquisition chain (pitching, acquisition, activation, retention, partnership).
Ability to execute strategies and plans according to management planning.
Excellent communication skills; good at negotiation, presentation, and problem-solving.
Passionate about the incubation and expansion of local content, and content creators
Highly organized and detail-oriented with a proactive work-style
Able to work in a fast-paced and multicultural environment
Excellent communicator in written and verbal

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