Content Lead: Insurance – Sandton at Discovery Limited May, 2024

As the Content Lead, responsibilities include the following, but are not limited to:

• Meeting with editorial and project teams on the various insurance brands, and social media and PR teams to brainstorm and develop content ideas for all media channels
• Planning and managing daily content operations for the portfolio
• Collaborating with the Head of Content to understand content priorities and solutions
• Presenting content opportunities and solutions to heads of brand, social media and PR
• Supervising freelance writers and other content producers, as required for different projects and briefs
• Planning and approving briefs to writers
• Managing project plans, schedules, work flow data and related administration 
• Identifying unique content opportunities in line with the key messages and priorities as stipulated by business
• Identifying opportunities for content that will be suitable and relevant for a media audience
• Collaborating with a broader team to identify opportunities that will build the thought leadership position of experts and leaders in the business
• Researching and overseeing development of content for various executive LinkedIn profiles
• Identifying opportunities where data insights from business can be leveraged in content
• Assisting the team in conducting interviews with a wide range of internal and external stakeholders to produce content according to client briefs
• Developing and managing content plans according to content and marketing strategies
• Assisting the team in developing content in various forms, including press releases, opinion pieces, website content, media responses and reports 
• Project managing large content projects when required 
• Working with and providing support to the Head of social media on social media content
• Working with various internal and external stakeholders, including clients and suppliers 
• Managing briefs for video and photography shoots, as well as design agencies 

In this role, the Content Lead is responsible for ensuring continuous improvement and professional development, including:

• Fostering an environment conducive to cross-functional skills transfer and coaching freelance writers where required
• Cultivating an environment where creativity and innovation are encouraged
• Maintaining professional and technical knowledge and keeping abreast of industry trends
• Contributing to team success by ensuring team commitment and cohesion
• Valuing individual contributions and showing respect for others
• Respecting diversity and encouraging an environment that values inclusivity.

Builds and manages operational relationships with internal stakeholders

• Engage with senior business colleagues to contribute to the brand or communication strategy
• Researches local and international trends and business enablers and makes recommendations on content and editorial plans and strategies
• Provides expert guidance to colleagues on industry best practice
• Participates in meetings and forums to share knowledge, encourage innovation and manage complexities.

EDUCATION AND EXPERIENCE

• Matric and appropriate tertiary qualification (degree with marketing, communication, journalism, writing or language components) 
• Extensive writing experience
• Background in financial writing (financial, insurance or investment topics)
• Minimum 5 – 8 years’ experience (PR, editorial, social media, communication, or agency experience) 
• Digital marketing and social media experience